Digital Content Strategist
3 weeks ago
Job Summary
We are seeking a skilled Marketing Specialist II to join our team at Thermo Fisher Scientific. As a key member of our marketing team, you will be responsible for creating and implementing effective digital marketing strategies to engage our audience and drive business results.
Key Responsibilities
- Collaborate with business partners to understand their web content requests and build highly effective and engaging web pages.
- Craft web pages within the content management system (CMS) using our existing CMS (AEM Classic & Touch UI) to build and publish web pages that meet the required standards and guidelines.
- Adhere to website style and navigational guidelines, ensuring that all web pages follow established website brand and corporate guidelines, maintaining a consistent and cohesive user experience.
- Propose improvements based on user experience and feedback, analyzing page production processes and user experience data and feedback to identify areas for improvement.
- Manage workflow and timelines for multiple projects, effectively prioritizing multiple projects, ensuring that timelines are followed and projects progress efficiently.
- Interface within the project management system, using project management systems to track progress, communicate with team members, and collaborate on projects.
- Provide project status updates, regularly updating supervisors and business partners on project progress and any potential issues.
Qualifications
- Bachelor's or Associate's degree and 2 or more years of hands-on experience with customer-facing web sites.
- 3-5 years of experience in website content management, Adobe Experience Manager a plus.
- Solid understanding of HTML and CSS.
- Exhibits basic competency with the Adobe Creative Suite of products including Photoshop, Acrobat, and Dreamweaver.
- Proficient with Microsoft Office products (Excel, Word, Outlook, PowerPoint, Teams).
- Passionate about user experience and customer-centric design.
- Interested in page analytics and data-driven approaches.
- Basic knowledge of SEO principles.
- Strong time management and organizational skills.
- Strong eye for detail and design consistency.
- Strong focus on delivering high-quality work with minimal bugs/errors.
- Exercises judgment and independence in identifying next steps.
- Excellent verbal and written communication skills for collaborating with all project team members in a formal, informal, written, and verbal manner.
- Positive, team-focused, and prepared to go above and beyond to accomplish business objectives.
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