Digital Marketing Automation Specialist

3 weeks ago

Gurgaon, Haryana, India ZS Full time
Transform Global Healthcare and Beyond

ZS is a place where passion changes lives. As a management consulting and technology firm, our most valuable asset is our people. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping life changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client first mentality to each and every engagement.

Our most valuable asset is our people.
At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems—the ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about.

Marketing Automation and Lead Generation

As a Marketo Associate, you will be responsible for managing and executing marketing campaigns, lead scoring, and data management within Marketo. The ideal candidate will have experience with marketing automation platforms, excellent analytical skills, and a strong understanding of marketing principles.

Responsibilities:

  • Manage and execute email marketing campaigns in Marketo.
  • Design and implement automated workflows, triggers, and smart campaigns in Marketo.
  • Manage and segment lead databases for targeted marketing efforts.
  • Experience managing workflows, collaborating with key stakeholders, and managing the overall ticket queue using any project management solutions such as Workfront.
  • Conducting A/B testing on automated marketing initiatives to maximize outcomes.
  • Develop and maintain lead scoring models to identify high-quality leads.
  • Analyze campaign performance and provide data-driven insights for optimization.
  • Collaborate with cross-functional teams (content, creative) to align marketing strategies.
  • Maintain data quality and integrity within Marketo.
  • Troubleshoot and resolve technical issues with Marketo integrations.
  • Stay up to date with Marketo best practices and new feature releases.

Requirements:

  • 2-3 years of experience primarily with Marketo or similar marketing automation platforms.
  • Strong understanding of marketing principles, lead generation, and lead nurturing.
  • Excellent analytical and problem-solving skills.
  • Ability to work in a fast-paced environment and prioritize multiple projects.
  • Strong communication and collaboration skills.
  • Bachelor's degree in marketing or related field.

Nice to Have:

  • Experience with CRM systems (e.g., Microsoft Dynamics, Salesforce)
  • Certification in Marketo or similar marketing automation platforms

Skills:

  • Marketo certification (or willingness to obtain).
  • Marketing automation and lead scoring expertise.
  • Data analysis and reporting skills.
  • Campaign execution and management.
  • Workflow design and implementation.
  • Lead database management and segmentation.
  • Troubleshooting and technical skills.
  • Knowledge of HTML and CSS.

Perks and Benefits:
ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.

Culture and Work Environment:
We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.

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