Digital Marketing Specialist for Math Education

3 weeks ago


Bengaluru, Karnataka, India Bhanzu Full time

About Bhanzu:

Bhanzu aims to eradicate math phobia and promote careers in math and STEM fields worldwide.

We bridge the gap between dreams and competence by enabling students to realize their potential and introduce them to science, coding, and AI through the lens of math.

Learn more about us at https://www.bhanzu.com/

Job Overview:

This role is for a Performance Marketing Associate who will work on creating, executing, and maintaining PPC Ads campaigns in Google ads.

The ideal candidate will generate qualified leads according to provided targets, have proficiency in Keywords research and keywords competition Analysis, and knowledge of Analytic tools like Google Analytics, Appsflyer, etc.

Key Responsibilities:

  • Develop and implement effective PPC Ads strategies
  • Conduct A/B testing for social media and various ad campaigns
  • Analyze and report on budget planning/performance of ad campaigns
  • Calculate and report on ad ROI, CPL, and similar parameters related to ad campaigns
  • Perform ad quality analysis and create campaign expense sheets on a timely basis
  • Implement automation techniques on emerging trends
  • Create lead magnets and execute successful email marketing campaigns
  • Maintain engagement with the online community daily

Requirements:

  • Minimum 1+ years of experience in Digital/Social Media at an agency/brand
  • A Bachelor's degree is required
  • Willingness to work from the office in Bangalore from Monday to Saturday
  • Proficiency in Excel and willingness to work on US Shift

Estimated Salary: ₹800,000 - ₹1,200,000 per annum



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