Digital Marketing Specialist
2 weeks ago
At Maharishi Ayurveda Product Pvt Ltd, we are seeking a highly skilled Digital Marketing Specialist to lead our social media efforts. In this role, you will be responsible for conceptualizing, executing, and owning our social media strategy and execution from end to end.
Key Responsibilities:
- Creating and maintaining a Social Media Marketing editorial calendar, with targeted topics outlined for different dates, as well as a plan for where and how that content will be shared
- Analysing running campaigns and customer expectations according to past social media activity
- Updating social media content across all channels
- Collecting customer data and analysing interactions and visits, plus using this information to create comprehensive reports and improve future marketing strategies and campaigns
- Using social media marketing tools such as Buffer and Hootsuite etc
- Managing Social media agencies
- Monitoring SEO and web traffic metrics
- Generating effective Social Media Influencer Marketing campaigns, whereby powerful social users are turned into brand advocates who promote the brands products, services, etc.
- Developing content or getting it done by content developers/agencies
- Staying on top of the latest social media trends
- Ability to create and grow social media handles/profile of key stakeholders in the organisation
- Regularly sharing content and making use of latest trends to drive social media channels
- OTB thinker, with the aim to conceptualise and drive potentially virable campaigns
- Online reputation management
Requirements:
- Experience as a social media manager or a similar role (minimum 3 years of experience)
- Experience in creating social media strategies
- Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
- Excellent verbal and written communication skills
- Hands-on experience in content management
- Excellent copywriting skills
- Organised and able to multitask
- Ready for frequent travels for content generation (Video & photo shoot)
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