Social Media Strategist

20 hours ago


Faridabad, Haryana, India Manav Rachna Educational Institutions Full time
About the Role

We are seeking a highly skilled and experienced Social Media Strategist to lead our digital campaigns as a key member of our team. As a seasoned professional, you will be responsible for developing and implementing comprehensive social media strategies aligned with our branding and marketing objectives.

This is a challenging role that requires a unique blend of creativity, technical expertise, and business acumen. You will work closely with our internal teams to drive growth, engagement, and brand awareness across all our social media platforms.

Key Responsibilities
  • Develop and execute cross-platform campaigns to drive awareness, digital visitors, registrations, applications, and enrollments
  • Create and curate engaging content for various social media channels, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and others
  • Maintain strong relationships with media outlets and influencers to enhance our reach and credibility
  • Analyze social media performance metrics using tools like Google Analytics, Hootsuite, or similar platforms
  • Prepare regular reports to share insights on campaign effectiveness and recommend improvements
Requirements

To succeed in this role, you must have:

  • A Master's degree and/or Degree in Marketing, English, Journalism, or a related field from a top-tier institution
  • At least 2-4 years of experience in digital or social media marketing agencies in a content creation, visualizer role, or a similar role within Edtech/education/b2C digital businesses
  • Demonstrated ability in building and executing growth-driven cross-platform campaigns
  • Hands-on technical experience in planning and executing cross-platform campaigns
  • Deep expertise in digital, social, and email campaign development, execution, and performance management
  • SEO/SCM expertise desired
  • Superior English language skills
  • Exceptional creativity and design skills
  • Excellent Excel Skills & Data Analysis Skills
  • Interpersonal skills, ability to collaborate and work effectively across different internal and external stakeholders
What We Offer

We offer a competitive salary range of $80,000 - $120,000 per annum, depending on experience, plus benefits including health insurance, retirement plan, and paid time off. If you are a motivated and talented individual looking to take your career to the next level, please apply now



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