Digital Marketing Strategist for Employee Benefits Platform
3 days ago
About Onsurity
Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customized healthcare subscriptions for SMEs, start-ups, and enterprises. Our mission is to make healthcare affordable and accessible for all.
Our Subscriptions
We offer discounts on medicine orders, health checkups, fitness plans, free doctor teleconsultations, and insurance, among other benefits. Our plans are not limited to full-time employees; we also cover contractual workers, interns, freelancers, and consultants.
Why Join Us
You'll be part of a team that's passionate about democratizing healthcare across the country. We believe in inclusivity and strive to make a positive impact on people's lives.
Job Description
We're seeking a highly skilled Digital Marketing Strategist to join our growth team. As a key member of our marketing team, you'll be responsible for developing and executing demand generation funnels, aligning with our overall strategy for lead acquisition. You'll work closely with our product team to understand user journeys and develop customer segmentation, targeting, and contact strategies to maximize performance.
Key Responsibilities
* Develop and execute automated lifecycle marketing journeys to increase funnel conversion and retention rates
* Run large performance marketing campaigns, leveraging data and attribution tools for deep analytics and performance monitoring
* Collaborate with our product team to refine user experiences and optimize digital channels for maximum ROI
* Consistently run A/B experiments to optimize open rates, click-through rates, and conversion rates across the funnel
* Manage daily operations of paid search, display, programmatic campaigns, and paid social media
Requirements
* Bachelor's degree in marketing or business
* 3+ years of experience in CRO tools, preferably as a Performance Marketing Manager or similar role
* Demonstrated experience in building and managing ad campaigns in AdWords, Facebook, and LinkedIn, particularly in B2B environments
* Strong analytical and problem-solving skills, with the ability to turn complex data into actionable insights
About the Role
This is a fantastic opportunity to join a fast-growing company that's making a real difference in people's lives. If you're a motivated and results-driven professional with a passion for digital marketing, we'd love to hear from you.
Salary Estimate: $120,000 - $150,000 per year, depending on experience
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