Social Media Insights Specialist

1 month ago


Mumbai, Maharashtra, India Schbang Full time
Job Overview

We are seeking a highly motivated and experienced Social Listening Specialist to join our team at Schbang. The ideal candidate will play a crucial role in monitoring and analyzing our clients' digital presence, providing valuable insights, and shaping strategies to enhance their online reputation.

Key Responsibilities
  • Perform in-depth analysis of social listening data, identifying trends, sentiment, and emerging topics.
  • Conduct thorough reporting on social listening, providing actionable insights to stakeholders.
  • Utilize social listening tools such as Konnect Insights, Locobuzz, Meltwater, and Salesforce Social Studio to gather and analyze data relevant to client brands.
  • Collaborate with cross-functional teams to understand client objectives and translate them into effective social listening strategies.
  • Conduct campaign analysis to measure the impact of digital activities and provide recommendations for improvement.
  • Generate comprehensive reports with observations, recommendations, and key performance indicators (KPIs).
  • Maintain a proactive approach to identify potential issues and risks in digital activities, providing timely recommendations for improvement.
  • Stay updated on industry best practices, tools, and technologies related to social listening.
  • Demonstrate a basic understanding of CRM systems.
Requirements
  • Bachelor's degree in Marketing, Communication, Business, Analytics, or a related field.
  • Proven experience in social listening with a focus on detailed data analysis.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent written and verbal communication skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Detail-oriented with a keen eye for accuracy and quality.
  • Proactive problem-solving skills and a results-driven mindset.
  • Previous experience in a marketing agency is preferred.


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