Digital Marketing Strategist

4 weeks ago


Delhi, Delhi, India Touchstone Infotech LLP Full time

We are seeking a skilled Digital Marketing Strategist to lead our team in developing and executing comprehensive marketing strategies to drive growth and profitability across our company. Your expertise will shape our digital presence and enhance our brand's reach and engagement.

Main Responsibilities

  • Develop and Execute SEO Strategies: Create and implement advanced SEO strategies to enhance organic search rankings and drive traffic.
  • Keyword Research and Analysis: Conduct thorough keyword research to identify high-value opportunities and trends.
  • Technical SEO Audits: Lead technical SEO audits to implement optimizations that improve site architecture, performance, and user experience.
  • Content Strategy Collaboration: Work closely with content creators to develop SEO-focused content strategies that resonate with target audiences and align with business goals.
  • Performance Monitoring: Monitor, analyze, and report on SEO performance metrics using industry-leading tools such as Google Analytics, SEMrush, Ahrefs, etc.
  • Stay Informed: Stay up-to-date with SEO best practices, algorithm updates, and emerging trends to refine and enhance strategies continually.
  • Mentorship: Provide strategic guidance and mentorship to junior team members, fostering a culture of continuous learning and development.
  • Cross-Department Collaboration: Drive collaboration across departments, including digital marketing, web development, and content teams, to integrate SEO best practices into all aspects of our digital presence.

Requirements

  • Core Skills: SEO, Social Media Management, Data Analysis, PPC Campaigns, Marketing Analytics, Digital Strategy, Team Management.
  • Additional Skills: Strong project management capabilities.

Preferred Experience

  • At least five years of experience working with SEO projects, including setting up, managing, and optimizing campaigns effectively.

Benefits

  • Health insurance
  • Leave encashment
  • Paid time off
  • Performance bonus
  • Yearly bonus


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