Product Growth Manager

4 days ago

GTB Nager, India beBeeGrowth Full time ₹ 90,00,000 - ₹ 1,50,00,000
Product Growth Manager

 

Job Purpose:

The Product Growth Manager role involves creating strategic product plans to expand the business across Mobile APP & Web platforms.

 

Key Responsibilities:

  • Develop a comprehensive product vision and roadmap that aligns with the organization's growth strategy, leveraging customer research, customer experience, and new technologies.
  • Collaborate with cross-functional teams to design, develop, and launch new products that drive higher sales/retention.
  • End-to-end ownership of delivering products in line with the roadmap, thinking holistically across the end-to-end customer journey.
  • Develop strategies and roadmaps for engaging customers across different automated and human-assisted channels to address awareness gaps and friction points.
  • Create clear user stories and product requirements, working with the team to design and wireframe products.
  • Capture knowledge from prior experience in Mobile APP and launch new products and business lines.

 

Funnel Optimization:

  • Define and improve metrics for product-related performance, including activation, acquisition, conversion, retention, referrals, and revenue.
  • Perform detailed product analysis covering the product management funnel, improving various aspects of customer experience, such as early marketing impressions and new account onboarding.
  • Determine and monitor the effects of metric optimization, driving retention strategies and increasing DAU, MAU, and reducing Churn.

 

P&L Management:

  • Maximize customer lifetime value by managing the lifecycle and increasing retention.
  • Increase the sales ratio for both Credit and Fee products.
  • Manage the marketing budget across channels and ensure blended CAC is within the target range.
  • Manage the P&L for certain business lines.

 

Stakeholder Management:

  • Interact with cross-functional teams to drive the growth agenda and ensure correct implementation of product growth hacks.
  • Lead discussions with external stakeholders and channel partners during engagement calls.
  • Role requires high-level cross-functional interaction to successfully drive product growth initiatives.

 

Required Skills and Qualifications:

  • Strong understanding of product management principles and practices.
  • Excellent communication and interpersonal skills.
  • Able to work effectively in a fast-paced environment.
  • Results-oriented with a strong focus on delivery.
  • Ability to analyze complex data and make informed decisions.
  • Strong problem-solving skills with ability to think critically.

 

Benefits:

  • Opportunity to work on high-impact projects.
  • Collaborative and dynamic work environment.
  • Professional development opportunities.
  • Competitive salary and benefits package.

 

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