Digital Brand Communications Strategist
5 days ago
We are seeking a highly skilled Digital Brand Communications Strategist to join our team at Emeritus.
This is a unique opportunity to shape the digital presence of a leading education company and inspire global learners to transform their careers by selecting high-quality education from world's best schools.
About the Role:
- Develop compelling social media content and creatives that reflects the Emeritus brand, resonates with audiences, and supports established social strategies across LinkedIn, Instagram, Facebook, etc.
- Analyze and optimize content to maximize engagement, leveraging insights from social media analytics.
- Stay current with social media trends, competitor strategies, and platform updates to keep Emeritus' content fresh and relevant.
- Corporate Communications Support: Develop social content and creative assets for key events and campaigns, including annual newsletters, investor announcements, and award recognitions campaigns.
- Social Media Toolkits: Design toolkits for corporate announcements and campaigns to ensure consistent branding and messaging across channels.
- Internal Communications Initiatives: Social and email content support for internal campaigns, including contests, R&R, special celebrations and initiatives, Women ERG initiatives, and culture-building efforts.
Requirements:
- A Bachelor's degree in Communications and Mass Media or a related field (preferred).
- 7–8 years of experience in content writing and graphic design, preferably within a digital agency or similar environment.
- Proficiency in graphic design tools like Canva.
- Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar.
- Basic video editing skills are a plus.
- Understanding of social media analytics tools (e.g., Google Analytics, Hootsuite, etc.).
- Understanding of SEO principles and best practices for social media.
- Proven ability to conceptualize and execute brand-aligned campaigns across various touchpoints.
- Strong creative values, with a clear understanding of business objectives.
- Experience in interpreting data to guide content and creative processes.
- A self-motivated, energetic team player with a collaborative spirit.
- Proven ability to demonstrate brand voice.
Salary Range: $120,000 - $150,000 per year
Join us at Emeritus and be part of a dynamic team shaping the future of education.
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Delhi, Delhi, India Emeritus Full timeAbout the RoleWe are seeking a highly skilled Digital Content Creator and Brand Communications Strategist to join our team at Emeritus. In this role, you will be responsible for overseeing all aspects of our organic social media and brand content creation and design.
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