Digital Brand Communications Strategist

5 days ago


Delhi, Delhi, India Emeritus Full time
Unlock Global Learners with Compelling Digital Content

We are seeking a highly skilled Digital Brand Communications Strategist to join our team at Emeritus.

This is a unique opportunity to shape the digital presence of a leading education company and inspire global learners to transform their careers by selecting high-quality education from world's best schools.

About the Role:

  • Develop compelling social media content and creatives that reflects the Emeritus brand, resonates with audiences, and supports established social strategies across LinkedIn, Instagram, Facebook, etc.
  • Analyze and optimize content to maximize engagement, leveraging insights from social media analytics.
  • Stay current with social media trends, competitor strategies, and platform updates to keep Emeritus' content fresh and relevant.
  • Corporate Communications Support: Develop social content and creative assets for key events and campaigns, including annual newsletters, investor announcements, and award recognitions campaigns.
  • Social Media Toolkits: Design toolkits for corporate announcements and campaigns to ensure consistent branding and messaging across channels.
  • Internal Communications Initiatives: Social and email content support for internal campaigns, including contests, R&R, special celebrations and initiatives, Women ERG initiatives, and culture-building efforts.

Requirements:

  • A Bachelor's degree in Communications and Mass Media or a related field (preferred).
  • 7–8 years of experience in content writing and graphic design, preferably within a digital agency or similar environment.
  • Proficiency in graphic design tools like Canva.
  • Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar.
  • Basic video editing skills are a plus.
  • Understanding of social media analytics tools (e.g., Google Analytics, Hootsuite, etc.).
  • Understanding of SEO principles and best practices for social media.
  • Proven ability to conceptualize and execute brand-aligned campaigns across various touchpoints.
  • Strong creative values, with a clear understanding of business objectives.
  • Experience in interpreting data to guide content and creative processes.
  • A self-motivated, energetic team player with a collaborative spirit.
  • Proven ability to demonstrate brand voice.

Salary Range: $120,000 - $150,000 per year

Join us at Emeritus and be part of a dynamic team shaping the future of education.



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