Field Marketing Manager

5 days ago

Anand, Gujarat, India beBeeMarketer Full time ₹ 10,00,000 - ₹ 15,00,000
Marketing Lead Position

We are seeking a highly skilled Marketing Lead to spearhead all on-ground marketing efforts aimed at increasing brand visibility and driving student admissions.

  • Key Responsibilities:
  • Develop and implement a comprehensive annual marketing plan aligned with admission targets and brand positioning.
  • Identify key channels, locations, and event formats to maximize reach within target demographics.
  • Create activation calendars, timelines, and budgets.
  • Event Management & Execution:
  • Lead the planning, promotion, and execution of events such as open houses, school orientations, community outreach programs, interschool competitions, workshops, fairs, kiosks, roadshows, and external education events.
  • Ensure seamless coordination across internal teams and event stakeholders.
  • Cross-Functional Collaboration:
  • Work closely with the admissions team to ensure footfall translates into inquiries and conversions.
  • Collaborate with creative/content teams to produce effective marketing collaterals.
  • Align efforts with digital marketing campaigns.
  • Performance Monitoring & Reporting:
  • Track metrics such as footfall, lead generation, conversion rates, and brand visibility.
  • Provide regular reports with insights and recommendations for optimization.
  • Qualifications & Experience:
  • Bachelor's degree in marketing, event management, communications, or a related field. MBA preferred.
  • 4–7 years of experience in marketing, preferably in education, events, or community engagement.
  • Proven track record of developing and executing campaigns that drive measurable outcomes.
  • Excellent organizational, negotiation, and project management skills.
  • Strong communication and interpersonal skills.
  • Proficiency in Excel, PowerPoint, and planning tools.

Preferred Attributes:

  • Strong local network and knowledge of RWA and school ecosystems.
  • Passion for education, community engagement, and brand storytelling.
  • Ability to work independently and manage multiple projects simultaneously.

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