Digital Fashion Marketing Strategist
7 hours ago
Gipsy Woman is a vibrant western wear brand based in India with a rich history of over two decades. We cater to women seeking high-quality, comfortable, and stylish clothing, fostering a welcoming environment where creativity thrives.
Position OverviewWe are seeking a dynamic and creative Digital Marketing Specialist to join our team. This mid-level role is ideal for someone passionate about fashion, with a strong understanding of digital marketing platforms, and the ability to translate our brand's vision into innovative content. You will be responsible for managing all aspects of our digital presence, from content creation to community engagement, ensuring our brand resonates with our audience.
Key Responsibilities- Develop and execute a comprehensive digital marketing strategy aligning with Gipsy Woman's brand objectives and resonating with our target audience
- Produce visually engaging content, including images, videos, and graphics, capturing the essence of our brand
- Write compelling and brand-consistent copy for social media posts, ads, and campaigns that resonate with our audience and encourage engagement
- Conduct market research to understand our audience's preferences, behaviors, and pain points, ensuring our content is relevant and personalized
- Analyze audience engagement and feedback to refine our content strategy
- Utilize expertise in Facebook, Instagram, and other relevant platforms to optimize content performance and engagement
- Stay up-to-date on the latest fashion and digital marketing trends, integrating them into our content strategy to keep Gipsy Woman fresh and relevant
- Track and analyze key performance metrics, such as engagement rates, follower growth, and conversion rates, to inform future content and strategy decisions
- Manage digital marketing campaigns from start to finish, ensuring timely execution and collaboration with other team members when necessary
- Coordinate partnerships with influencers and ensure timely delivery of collaborative content
- Bachelor's degree in Marketing, Communications, or a related field
- 5+ years of experience in digital marketing, preferably in the fashion industry
- Strong portfolio showcasing creative content and successful digital marketing campaigns
- Excellent written and verbal communication skills
- Proficiency in digital marketing management tools and analytics platforms
- Ability to work independently and manage multiple projects in a fast-paced environment
- A deep understanding of our target audience and a passion for fashion
- Adaptability to changes in the digital marketing landscape, continuously learning and applying new skills to keep our brand competitive
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.), Google Suite (Docs, Sheets, Drive)
- Fluency in Adobe Creative Cloud considered an asset (Photoshop, Illustrator)
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