Digital Fashion Marketing Strategist

7 hours ago


India Gipsy Woman Full time
About Gipsy Woman

Gipsy Woman is a vibrant western wear brand based in India with a rich history of over two decades. We cater to women seeking high-quality, comfortable, and stylish clothing, fostering a welcoming environment where creativity thrives.

Position Overview

We are seeking a dynamic and creative Digital Marketing Specialist to join our team. This mid-level role is ideal for someone passionate about fashion, with a strong understanding of digital marketing platforms, and the ability to translate our brand's vision into innovative content. You will be responsible for managing all aspects of our digital presence, from content creation to community engagement, ensuring our brand resonates with our audience.

Key Responsibilities
  • Develop and execute a comprehensive digital marketing strategy aligning with Gipsy Woman's brand objectives and resonating with our target audience
  • Produce visually engaging content, including images, videos, and graphics, capturing the essence of our brand
  • Write compelling and brand-consistent copy for social media posts, ads, and campaigns that resonate with our audience and encourage engagement
  • Conduct market research to understand our audience's preferences, behaviors, and pain points, ensuring our content is relevant and personalized
  • Analyze audience engagement and feedback to refine our content strategy
  • Utilize expertise in Facebook, Instagram, and other relevant platforms to optimize content performance and engagement
  • Stay up-to-date on the latest fashion and digital marketing trends, integrating them into our content strategy to keep Gipsy Woman fresh and relevant
  • Track and analyze key performance metrics, such as engagement rates, follower growth, and conversion rates, to inform future content and strategy decisions
  • Manage digital marketing campaigns from start to finish, ensuring timely execution and collaboration with other team members when necessary
  • Coordinate partnerships with influencers and ensure timely delivery of collaborative content
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field
  • 5+ years of experience in digital marketing, preferably in the fashion industry
  • Strong portfolio showcasing creative content and successful digital marketing campaigns
  • Excellent written and verbal communication skills
  • Proficiency in digital marketing management tools and analytics platforms
  • Ability to work independently and manage multiple projects in a fast-paced environment
  • A deep understanding of our target audience and a passion for fashion
  • Adaptability to changes in the digital marketing landscape, continuously learning and applying new skills to keep our brand competitive
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.), Google Suite (Docs, Sheets, Drive)
  • Fluency in Adobe Creative Cloud considered an asset (Photoshop, Illustrator)
Estimated Salary Range: ₹40,000 - ₹80,000 per month

  • India AdClear Digital Marketing Full time

    Job SummaryWe are seeking a highly motivated and results-driven Digital Marketing Strategist to join our team at AdClear Digital Marketing. The ideal candidate will have a strong understanding of digital marketing and be able to articulate the value of our services to potential clients.About the RoleThis is a fantastic opportunity for someone who is...


  • India Brand Studio Lifestyle Pvt Ltd Full time

    Job OverviewThis is a full-time on-site role for a Fashion Marketing Strategist at Brand Studio Lifestyle Pvt Ltd located in Bengaluru. The successful candidate will play a pivotal role in enhancing brand visibility through strategic partnerships with influencers and analyzing performance metrics to drive engagement and sales.


  • India Edelytics, Digital Marketing Agency Full time

    About EdelyticsEdelytics is a renowned digital marketing agency specializing in cutting-edge strategy and communication services tailored for the education sector. With over 12 years of experience in innovative marketing and admissions solutions, our team focuses on delivering exceptional results by ensuring clients' web presence ranks highly on search...


  • India House Of Fett Full time

    House Of Fett is seeking a skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for designing, executing, and optimizing marketing campaigns that drive measurable growth, enhance customer acquisition, and maximize ROI across digital platforms.About the Role:We are looking for a highly...


  • India Talknlock - Digital Marketing Company Full time

    About TalknlockTalknlock is a pioneering digital marketing agency dedicated to empowering startups and established brands to thrive in the ever-evolving digital landscape. Our team of experts specializes in crafting innovative marketing strategies that drive engagement and growth for our clients.Role OverviewWe are seeking an experienced Digital Marketing...


  • India Pivot Marketing Full time

    We are seeking an ambitious and experienced Digital Marketing Strategist to lead our social media client servicing team and drive our internal marketing efforts. With a focus on building strong relationships with clients, developing effective social media strategies, and creating engaging content, this role is ideal for someone who thrives in a fast-paced...


  • india Impulse Digital Marketing Full time

    Brand Strategist   Note: This position is open only for candidates in Mumbai, Navi Mumbai and Thane. Applications from other locations will not be considered. This position is open for immediate joiners, with a preference for candidates currently serving their notice period. Core Mission: We are seeking a skilled Brand Strategist with a proven track...


  • India Degefy Marketing Pvt Ltd Full time

    **Job Title:** Digital Marketing StrategistWe are seeking an experienced SEO Specialist to join our marketing team at Degefy Marketing Pvt Ltd, a leading digital marketing agency based in Hyderabad. The successful candidate will be responsible for planning and implementing effective SEO strategies to improve our and clients' website search engine rankings,...


  • India RegisterKaro Full time

    Job Title: Digital Marketing StrategistWe are looking for a highly skilled Digital Marketing Strategist to join our team at Registerkaro in Gurgaon. As a key member of our marketing department, you will be responsible for developing and implementing our social media strategy to increase our online presence and improve our marketing and sales efforts.About...


  • India VHonk Digital Full time

    VHonk Digital is seeking a highly skilled Digital Marketing Strategist to join our dynamic marketing team. As a key member of our team, you will play a critical role in developing and executing comprehensive digital marketing strategies that drive business growth.The ideal candidate will have extensive experience in planning, executing, and optimizing...


  • India MyFoodXpert | Stratton Corporate Services Private Limited Full time

    Job Title: Digital Marketing StrategistAbout MyFoodXpert | Stratton Corporate Services Private LimitedWe are a leading provider of innovative food solutions, and we're looking for a skilled Digital Marketing Strategist to join our team. Our company is dedicated to delivering exceptional customer experiences through cutting-edge marketing strategies.Salary...


  • India BuyEazzy Full time

    About the RoleBuyEazzy is seeking an experienced Digital Marketing Strategist to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive digital marketing strategies across various channels.


  • India Ultravux Full time

    Job TitleA Digital Marketing Strategist is required to implement and manage digital marketing strategies to drive online traffic, engagement, and conversions for clients. The ideal candidate will have experience with social media marketing, Google ads, meta ads, web analytics, and online marketing.


  • India Essvee Consultant Full time

    Join Essvee Consultant as a Digital Marketing Strategist and drive business growth in the digital marketing space.The role is perfect for a dynamic individual who thrives in a fast-paced environment and has a passion for identifying new business opportunities, building client relationships, and promoting digital marketing services. The ideal candidate will...


  • India Atidiv Full time

    Job Title:Digital Marketing StrategistAbout AtidivWe are a mid-size tech business using data science and process outsourcing to help internet businesses run better. We are funded by Guild Capital, a Chicago-based tech investor.Salary and BenefitsCompetitive salary and performance-based bonuses. Flexible work schedule and remote work options. Additional...


  • India EventTitans Full time

    Company Description EventTitans is an innovative Event Management and Engagement Platform based in Hyderabad. We specialize in hosting virtual, in-person, and hybrid events, including business/corporate events, fundraisers, galas, social events, auctions, and tradeshows. Our platform offers self-management and cancellation processes for attendees,...


  • India EventTitans Full time

    Company Description EventTitans is an innovative Event Management and Engagement Platform based in Hyderabad. We specialize in hosting virtual, in-person, and hybrid events, including business/corporate events, fundraisers, galas, social events, auctions, and tradeshows. Our platform offers self-management and cancellation processes for attendees,...


  • India Gem & Jewellery Information Centre Full time

    Job Title: Digital Marketing StrategistJob Overview:Gem & Jewellery Information Centre seeks an experienced digital marketing strategist to lead the development and execution of our digital growth strategy. The ideal candidate will have a deep understanding of digital marketing principles, including search engine optimization, pay-per-click advertising,...


  • India Strobes Security, Inc. Full time

    Strobes Security, Inc. is seeking a highly skilled Digital Marketing Strategist to lead our SEO and Paid Search efforts.The ideal candidate will have 4+ years of experience in digital marketing, with a proven track record of managing successful campaigns and strategies.A key responsibility of this role will be to develop and implement a unified strategy for...


  • India Techiesys | Top Mobile Apps Development company | Web Design | UIUX Design SEO & Digital Marketing Full time

    Company Overview: TechieSys IT Solutions is a leading mobile apps development company that offers web design, UI/UX design, SEO, and digital marketing services.About the Role: We are seeking a highly skilled Digital Marketing and Social Media Strategist to drive our online presence and enhance engagement across platforms. The ideal candidate will have...