User Experience Specialist

5 days ago

Pune, Maharashtra, India beBeeRetention Full time ₹ 9,00,000 - ₹ 15,00,000
Job Title:

Product Development Associate

Role Overview:

Our organization is seeking a skilled Product Growth Associate to spearhead user onboarding, feature adoption, and engagement for our super app designed for MSME business owners.

This position sits at the intersection of Product, Marketing, and Customer Experience, ensuring users not only download the app but actively engage with it and derive value.

Key Responsibilities:
  • Onboarding & Adoption
  • • Design and implement smooth onboarding flows (in-app guides, walkthroughs, videos, tooltips)
  • • Collaborate with the CX team to ensure quick resolution of onboarding issues
  • • Track onboarding completion rates and reduce early-stage drop-offs
  • Feature Communication & Education
  • • Develop a structured release communication plan (in-app announcements, email campaigns, push notifications, FAQs, videos)
  • • Translate complex product features into simple, user-friendly messaging
  • • Work with the Marketing team to ensure consistent user education campaigns
  • User Engagement & Retention
  • • Create strategies to drive repeat usage, including gamification, challenges, and rewards
  • • Monitor DAU, MAU, churn, and feature adoption metrics — design interventions to improve them
  • Data & Experiments
  • • Conduct A/B tests and growth experiments to increase adoption and retention
  • • Use analytics (Mixpanel, Firebase, GA, etc.) to track user journeys and identify drop-off points
  • • Define and report growth KPIs to leadership
  • Cross-Functional Collaboration
  • • Work closely with stakeholders to prioritize features that improve user experience
  • • Collaborate with Marketing for adoption campaigns and CX for user training
  • • Act as the voice of the user for continuous product improvements

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