Senior Content Strategist for Baby Tech Startup

6 hours ago

India Cradlewise Full time
About Cradlewise

We are a cutting-edge baby tech startup based in San Francisco, Bangalore, and Pune. Our mission is to revolutionize the baby nursery with smart, intuitive, and delightful products.

Our first product is a smart crib that comes with an integrated baby monitor, which senses early signs of wake-up, learns from the baby's sleep patterns, and soothes the baby back to sleep with music – just like a mom.

Job Summary

We are seeking an experienced Copywriter who will be the voice of our successful consumer brand. As a Copywriter at Cradlewise, you will craft compelling copy across various channels, ensuring all written materials align with our tone of voice, maintaining warmth, professionalism, and empathy.

Main Responsibilities:
  • Craft Engaging Content: Develop compelling copy for newsletters, website content, product descriptions, social media, and app UI.
  • Tone of Voice Alignment: Ensure all written materials are consistent with Cradlewise's tone of voice.
  • Collaboration: Work closely with the marketing, product, and design teams to align messaging, visuals, and content strategies.
  • Customer Focus: Develop copy that resonates with parents, focusing on the benefits of Cradlewise products and addressing customer pain points.
Requirements:
  • 3 Years of Experience: 3 years in a copywriting role at either a brand or agency.
  • Strong Portfolio: A strong portfolio that includes ad copy, scripts, website, and ad copy.
  • Previous Experience: Previous experience writing for US & Canada audiences preferred.
  • Educational Background: Bachelors / Masters in Communication or allied fields.
Desirable Skills:
  • Engaging Copywriting: Ability to write engaging and clear copy for multiple audiences across media.
  • Communication Channels: Develop and own communication channels including newsletters, ad copy, and social media content.
  • Self-Management: High level of ownership and the ability to be self-managed.
What We Offer:
  • Competitive Salary: $80,000 - $110,000 per year, depending on location and experience.
  • Fast Professional Growth: Significant responsibility for your projects.
  • Opportunity to Grow: Opportunity to apply in practice and rapidly grow your knowledge.

This is a remote role with an office in Bengaluru, Indiranagar where you can work from if you prefer.

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