Digital Media Strategist
4 weeks ago
KRDS is a leading digital experience agency in Asia, specializing in mobile-first strategy, content, and experiences. We have been recognized as the Mobile Marketing Agency of the Year in Singapore in 2017 and 2019, and have received two silvers in the Marketing Excellence Awards 2020.
Founded in 2008 in Paris, KRDS became an official Facebook Marketing Partner in 2010 and has since expanded to 5 offices across Asia, with 100 employees. Our notable clients include Amazon, OCBC, Samsung, Nestlé, and many more.
Job DescriptionThe Media Manager is responsible for planning, leading, and supporting all media-related requirements for our client base across the region. This role will focus on strengthening our digital media division and executing media strategies, planning, delivery, optimization, and reporting.
The ideal candidate will have a strong command of digital ad tech automation, experience with social media channels, and knowledge of Google Marketing and Adobe Marketing Stacks. They will also be proficient in measuring, analyzing, and reporting on campaigns and have experience with re-targeting and content syndication.
Responsibilities- Work closely with the Strategy, Servicing, Development, and Production teams to enhance current expertise and capabilities
- Plan and execute all aspects of our media campaigns, from identifying target audiences to measuring and reporting results
- Partner and collaborate with markets for digital media, content marketing, and data analytics
- Execute on paid digital awareness, engagement, and conversion activities
- Develop campaign optimization strategies and monitor campaign effectiveness
- Manage the agency's performance to deliver best practices, test plans, new formats, and playbooks
- At least 3 years of experience in media management, with regional exposure in Asia, particularly Singapore and India
- Proven experience and campaigns that showcase identification of target audience, proposing formats, and devising campaigns
- Strong command of digital ad tech automation tech stack
- Proficient in measuring, analyzing, and reporting on campaigns
- Knowledge and experience with social media channels, particularly Facebook, Instagram, and LinkedIn
- Knowledge and experience with TikTok advertising is a plus
- Knowledge and experience with Google Marketing and Adobe Marketing Stacks
- Knowledge and experience of re-targeting, including across social and digital
- Knowledge and experience with content syndication
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