Digital Marketing Professional

2 days ago

Gurgaon, Haryana, India Tales Hiring Full time

Are you looking for a challenging role in digital marketing? Do you have experience in lead generation, social media management, and campaign optimization?

Tales Hiring is seeking a skilled Digital Marketing Specialist to join our team. In this role, you will be responsible for creating, scheduling, and managing content across all social media platforms, developing strategies to increase followers and engagement rates, and monitoring trends and competitors to keep our content relevant and impactful.

We are offering a competitive salary of ₹3.5 LPA, flexible working hours, and an opportunity to work in a fast-paced, growing startup environment. If you have a proven track record of success in digital marketing and a strong analytical mindset, we encourage you to apply for this exciting opportunity.

Key Responsibilities:

  • Social Media Management: Create, schedule, and manage content across all social media platforms (LinkedIn, Facebook, Instagram, Twitter, etc.). Develop strategies to increase followers and engagement rates. Monitor trends and competitors to keep our content relevant and impactful.
  • Campaign Creation & Execution: Plan, execute, and optimize paid digital campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc. Track and analyze campaign performance.
  • Lead Generation: Design and implement targeted campaigns to attract and generate leads from freelancers and other key stakeholders. Use multiple channels, including email, WhatsApp, and social media, to nurture and convert leads.
  • Email & WhatsApp Marketing: Create and manage email and WhatsApp marketing campaigns to engage with freelancers and promote new opportunities. Segment email lists for personalized and effective communication.
  • Content Creation & Strategy: Work closely with the team to develop compelling content that aligns with voice and objectives. Write blogs, case studies, and other content that highlights impact in the recruitment space.
  • Analytics & Reporting: Monitor key performance indicators (KPIs) across all digital channels and prepare performance reports. Use data insights to adjust strategies and improve outcomes.
  • Brand Awareness: Develop strategies to increase brand visibility and position as a leader in the freelancing and recruitment space. Manage influencer partnerships, guest blogs, and collaborations to expand our reach.
  • SEO/SEM: Implement SEO strategies to improve website traffic and search engine rankings. Optimize content for search engines and manage Google Ads campaigns.

Requirements:

  • Proven experience in digital marketing, with a focus on lead generation, social media management, and campaign optimization.
  • Experience with email marketing platforms and social media management tools.
  • Strong analytical skills to assess performance metrics and tweak strategies accordingly.
  • Knowledge of SEO/SEM and Google Analytics.
  • Excellent communication skills and creativity.

What We Offer:

  • Competitive salary
  • Flexible working hours
  • An opportunity to work in a fast-paced, growing startup environment
  • Room for growth and career development

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