Digital Marketing Strategist

6 days ago


Hyderabad, Telangana, India Nelson Business School Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at the Nelson Business School in Banjara Hills. As a key member of our marketing department, you will be responsible for planning, executing, and optimizing digital marketing strategies across various online channels to drive brand awareness, engagement, and lead generation.

Key Responsibilities
  • Campaign Management: Develop and execute digital marketing campaigns across multiple channels, including social media, email, search engines, display ads, and paid media.
  • SEO & SEM: Oversee search engine optimization (SEO) strategies to improve organic search rankings and manage search engine marketing (SEM) efforts, including Google Ads campaigns.
  • Social Media Marketing: Create and implement social media strategies across platforms, developing engaging content and increasing follower engagement.
  • Content Creation: Collaborate with content teams to create compelling content for blogs, websites, newsletters, and other digital assets.
  • Email Marketing: Design and implement email campaigns, newsletters, and promotions while analyzing results to improve future campaigns.
  • Analytics & Reporting: Monitor key performance indicators (KPIs) using tools like Google Analytics, social media insights, and other tracking software to assess the effectiveness of campaigns and suggest improvements.
  • PPC Advertising: Manage pay-per-click (PPC) advertising campaigns on Google Ads, Facebook Ads, and other platforms to drive targeted traffic and conversions.
Requirements
  • Minimum 2 years of experience in digital marketing
  • Strong marketing and communication skills
  • Social media marketing expertise
  • Web content writing proficiency
  • Web analytics knowledge
  • Strong analytical and problem-solving skills
  • Experience with digital marketing tools and platforms
Salary Information

The estimated salary for this role is ₹600,000 - ₹900,000 per annum, based on industry standards and location. This figure may vary depending on individual qualifications and experience.



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