Product Marketing Specialist
4 weeks ago
Product Marketing Specialist
We are seeking a skilled Product Marketing Specialist to help us promote the business value of our products. The ideal candidate will have experience in product marketing for enterprise software products and be able to develop positioning, value proposition, differentiation, and market fit for our products.
Key Responsibilities:
- Understand the product landscape and go-to-market for B2B SaaS solutions
- Work with product management, leadership, presales, and sales teams to develop positioning, value proposition, differentiation, and market fit for our products
- Analyze and gain insights into customer use of product offerings, new opportunities, and buyer personas at the target client segments
- Develop an understanding of the products and features, build product messaging, value propositions, and collaterals-brochures, videos, case studies, demos, sales content, and other content to support marketing and sales activities
- Ideate product vision and roadmap with product management and delivery groups
- Work with the analyst relations team to design a robust engagement program to achieve better mindshare and appropriate ratings
Requirements:
- Demonstrates strong thought leadership, excellent in orchestrating people, processes, systems, and metrics for top-notch implementations
- 1-3 years of experience in marketing, branding, product marketing in B2B businesses
- MBA in Marketing from with Technology background
- Experience of driving Market research, Product launches, Sales enablement
- Understanding of content-led brand development principles, frameworks, techniques, and best practices
- Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the value proposition
- Ability to build collaborative partnerships: Work with various internal and external stakeholders to drive effective product marketing strategy
About Us:
We are a company that is built on a Coaching Culture, committed to supporting employees to reach their full potential, helping them achieve their professional goals while contributing to the Moonshot. We thrive on clear, lucid Objectives & Key Results (OKRs).
Our Culture:
We thrive by being proactive: Our Brand tagline "Up For Tomorrow" implies being proactive and forward-thinking, and our Culture Philosophy of "Unlimit" speaks of having no limits on what one can achieve. You can expect a culture that will constantly encourage you to take initiative and be proactive in your career, taking charge of your own professional development.
About Us:
We are a company that powers 1 million+ users across 65,000 branches and call centers, managing 1 billion end customers worldwide. We have helped leading banks to open over 200 million digital accounts, issue 100 million cards and approve over $25billion loans over the last two years. Recognized as a Visionary by leading industry analysts, we leverage technology, innovation, and experience to relentlessly deliver incredible, unique, and human experiences, acing the volatile and complex business environment.
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