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Web Data Analyst

1 month ago

Hyderabad, Telangana, India Ivy Full time
Job Title: Web Data Analyst

Job Summary:
As a Web Data Analyst at Ivy, you will be responsible for implementing and optimizing web tracking solutions across our portfolio of websites. Your primary focus will be on ensuring the accuracy of behavioral data and continuously validating the data collected.

Key Responsibilities:

* Optimize web analytics/tracking solutions for our product suite
* Manage web tracking data collection tools
* Work with Product Management and Operations teams to enable the delivery of relevant behavioral data
* Supervise tracking implementation that measures the potential success of product changes
* Manage process flow and data flow to enable a single source of truth for all relevant web tracking data sources
* Partner with product management to ensure seamless implementation of new features and mitigate implementation-related web analytics issues
* Support the delivery of reliable web tracking data against backend-derived figures
* Be the point of contact for Product Web Tracking requests

Qualifications:

* Minimum 3 years of experience as a Web Analyst with a focus on implementation
* In-depth web analysis skills together with comprehensive knowledge of e-commerce, web, and mobile applications
* Deep technical knowledge of web tracking solutions (Adobe Analytics, Google Analytics, others) deployed to support operational activity and development projects
* Strong analytical skills and process orientation with excellent communication skills
* High attention to detail and keen eye for accuracy
* Ability to proficiently write JavaScript/HTML/CSS for use with tag management and feature building for personalizing content
* Expertise in web analytics tools in general
* Familiarity with Ad tags, implementation, and enabling a secure implementation
* Strong knowledge in tracking methods, data layer manipulation, and the transformation and usage of custom JavaScript to Google Tag Manager
* High-level expertise on Tags implementation and troubleshooting
* Solid knowledge of Google Analytics APIs
* Advanced proficiency in SQL or JavaScript - Scala or Python knowledge
* Practical experience with BigQuery
* Team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment
* Knowledge and experience with recent Google technologies and tools such as GA4 properties and Google Ads Data Hub

Additional Information:

At Ivy, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable, and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, across any protected characteristic, our ambition is to ensure our people across the globe feel valued, respected, and their individuality celebrated.