Senior Trade Sales Manager

2 weeks ago

Mumbai, Maharashtra, India Cholayil Private Limited Full time

Cholayil Private Limited is a leading company in the FMCG industry, with a strong presence in India and globally. As a result-driven professional, you will join our dynamic team as a Senior Brand Manager to drive business growth and increased category share for our portfolio of brands.

About Cholayil Private Limited

We are one of the fastest-growing companies in India, with a rich history dating back to 1969. Our flagship brand 'Medimix' was introduced, followed by acquiring 'Cuticura' and 'Krishna Thulasi' brands in 2001 and 2011 respectively. Today, we have a basket of popular brands with a global footprint in over 35 countries.

Our company has implemented several strategic initiatives to become a dominant player in the personal care industry. We have a Joint Venture in Kenya to manufacture products for the African region and an e-commerce website in India, USA, Singapore, Malaysia, and GCC. With over 700 employees, we have Head Offices in India and production plants in TADA (Andhra Pradesh) and Haridwar (Uttrakhand).

About the Role

We are seeking a highly motivated and results-driven Modern Trade Sales Manager to join our marketing team. As the Key Accounts Manager, you will be accountable for managing National accounts and planning and delivering sales numbers for the Key Accounts in coordination with the dedicated set of MT team members at regional/pan-India level.

Key Responsibilities:

Key Account Management:

  • Plan and finalize business strategy for assigned Key Accounts to drive business growth and increased category share.
  • TOT negotiation: discussion and closure with assigned Key Accounts on yearly basis.
  • Driving operational efficiency: ensuring planograms and assortment are executed as per plans.
  • Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with accounts.
  • Facilitating commercial reconciliation of assigned accounts.
  • Coordinating with internal & External teams to drive efficiency within teams.

Key Account Relationship and Target Review:

  • Create and develop relationship with Key Accounts through meaningful engagements.
  • Prepare Joint Business Plan (JBP) with Key Accounts to set account-wise objective for current financial year and develop tools to achieve the same.
  • Review performance with accounts on quarterly basis to analyze current performance against plan and incorporate changes if required.

Sales Promotion Planning:

  • Plan internal marketing calendars of promotions, activations, and new product introduction and aligning the same with chains and ensuring implementation through field execution team.
  • Preparing business forecast basis discussions with Key Accounts.
  • Prioritize and optimize spends to maximize ROI.
  • Provide trade information, competitors' activities, and market intelligence to the company.
  • Monitor industry trends to anticipate and recommend new products.

Estimated Salary Range: ₹15,00,000 - ₹20,00,000 per annum based on qualifications and experience.

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