Senior Digital Marketing Strategist for Matrimony Services

14 hours ago


India Matrimony Limited Full time

Estimated salary: ₹12,00,000 - ₹20,00,000 per annum

About the Role

We are seeking a seasoned Digital Marketing Strategist to join our team at Matrimony.com Ltd. As a key member of our digital marketing department, you will be responsible for developing and executing comprehensive search engine optimization (SEO), app store optimization (ASO), and YouTube video search optimization strategies to drive organic traffic and growth.

Your primary focus will be on improving website structure, content, and metadata for top rankings on Google, as well as collaborating with content teams to create keyword-rich, user-focused content tailored to the matrimony/wedding industry. You will also conduct regular website audits to fix technical issues like crawl errors, duplicate content, and broken links.

Key Responsibilities
  • Develop and execute SEO, ASO, and YouTube video search optimization strategies to maximize app discoverability and drive organic traffic
  • Collaborate with content teams to create keyword-rich, user-focused content tailored to the matrimony/wedding industry
  • Conduct regular website audits to fix technical issues like crawl errors, duplicate content, and broken links
  • Monitor app rankings, download metrics, and user engagement to identify opportunities for improvement
Requirements
  • 8+ years of experience in SEO/ASO for consumer tech platforms
  • Strong knowledge of on-page, off-page, and technical SEO strategies
  • Proficiency in tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, and Google Tag Manager
  • Proven experience optimizing apps on Google Play and the Apple App Store
  • Familiarity with ASO tools like Firebase, Play console, App Annie, Sensor Tower, and Mobile Action
About the Company

Matrimony.com Ltd is India's first pure play Wed-Tech company to get listed on BSE and NSE. Its flagship brand Bharat Matrimony is the largest and most trusted matrimony brand in India. With over 3000 associates serving close to 6 million members, we provide both matchmaking and wedding-related services. Our goal is to build a billion-dollar revenue company and a long-lasting institution with a legacy for generations to come.

We offer a competitive salary package, including benefits such as health insurance, retirement plan, and paid time off. If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your application.



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