Digital Marketing Leader

4 days ago


Pune, Maharashtra, India DViO Digital Full time

DViO Digital is a leading digital marketing agency seeking an experienced Performance Marketing Manager to drive success in our Media and Performance Marketing team.

Salary: ₹ 20,00,000 - ₹ 30,00,000 per annum (depending on experience)

About the Role:

We are looking for a highly motivated and results-driven individual to oversee and optimize digital marketing campaigns across multiple platforms. This role involves analyzing campaign performance, managing budgets, and collaborating with creative teams to deliver high-impact campaigns that drive conversions.

Main Responsibilities:

  • Campaign Planning & Optimization: Plan, launch, and optimize campaigns on Meta Ads, Google Ads, and more to achieve objectives like brand awareness, lead generation, and conversions.
  • Data Analysis & Reporting: Use advanced Excel functions to analyze campaign performance and create dynamic reports.
  • Budget Management: Track, reconcile, and optimize daily/weekly/monthly ad budgets.
  • Stakeholder Communication: Present insights and reports to stakeholders, explaining performance trends and ROI.
  • Campaign Monitoring: Monitor and optimize daily campaign performance metrics (CTR, CPA, conversion rates).
  • Industry Knowledge: Stay updated on digital marketing trends and industry developments.

Requirements:

  • Familiarity with Amazon Ads, Ads, or other platforms.
  • 4+ years of hands-on experience with Meta Ads (Facebook, Instagram), Google Ads, or similar platforms.
  • Strong analytical skills with a focus on data-driven decision making.
  • Ability to collaborate across teams and manage multiple campaigns.


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