Senior Digital Marketing Strategist
4 hours ago
We are seeking a highly skilled and experienced Senior Digital Marketing Strategist to join our team at SuperStuff. This role offers a fantastic opportunity to be part of a dynamic team and contribute to the growth of a leading D2C health and wellness brand.
About the RoleAs a Senior Digital Marketing Strategist, you will play a pivotal role in executing strategic initiatives to drive customer acquisition, retention, and revenue growth through various digital channels. Your primary responsibility will be to plan and execute performance marketing campaigns across digital platforms, including Google, Meta (Facebook & Instagram), Criteo, and Taboola.
You will manage the end-to-end lifecycle of campaigns, from setup to monitoring, optimization, and reporting. Additionally, you will optimize advertising budgets to ensure maximum efficiency and a strong return on ad spend (ROAS). You will also be responsible for continuously A/B testing and optimizing landing pages, user flows, and conversion paths to improve conversion rates.
Key Responsibilities- Performance Marketing: Plan and execute performance marketing campaigns across digital channels, including Google, Meta (Facebook & Instagram), Criteo, and Taboola.
- Conversion Optimization: Continuously A/B test and optimize landing pages, user flows, and conversion paths to improve conversion rates.
- Cross-Sell/Up-Sell Strategies: Implement cross-sell/up-sell strategies to increase average order value and boost revenue growth.
- User Journey Optimization: Optimize end-to-end user journeys using WebEngage to reduce drop-offs and improve customer engagement.
- Marketing Analytics: Analyze data using tools like Google Analytics and MarTech platforms (e.g., Clevertap, WebEngage) to derive actionable insights and make data-driven decisions.
To succeed in this role, you must have:
- Ad Platform Expertise: In-depth knowledge of Google and Meta ad platforms, including customer audience capabilities, campaign types, and selecting campaigns aligned with business objectives.
- D2C Operations Expertise: Expertise in D2C tools like Shopify, Meta Ads, WebEngage, and Interakt.
- Marketing Analytics Proficiency: Proficiency in tools like Google Analytics and MarTech platforms (e.g., Clevertap, WebEngage).
- Analytical Skills: Strong ability to interpret data, derive actionable insights, and make data-driven decisions.
- Attention to Detail: Passion for staying up-to-date on industry trends and best practices.
This role is open to candidates with experience managing ads spends worth INR 30 to 50 Lacs for a D2C brand. We offer a competitive salary package and benefits that include medical insurance, paid time off, and professional development opportunities. The estimated salary for this role is ₹40-65 lacs per annum.
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