Digital Marketing Strategist

7 days ago


Indore, Madhya Pradesh, India Shuru Full time

We are seeking a highly motivated SEO Specialist to join our dynamic team at Shuru. This role involves optimizing our websites and content to improve search engine rankings and increase online visibility.

Key Responsibilities:
  • On-Page Optimization: Optimize website content, metadata, internal linking, images, and other elements to improve rankings and user experience.
  • Keyword Research & Analysis: Conduct keyword research to identify target keywords, analyze search trends, and assist in the creation of optimized content.
  • Content Strategy: Collaborate with the content team to develop and implement SEO-friendly content strategies that align with search intent and user needs.
  • SEO Audits: Perform regular site audits and analyze key SEO metrics to identify and fix technical issues affecting site performance.
  • Link Building: Assist in developing and executing link-building strategies to increase domain authority and improve search rankings.
  • Performance Monitoring & Reporting: Monitor SEO performance using tools such as Google Analytics, Google Search Console, and SEMrush, and provide regular reports on key metrics such as organic traffic, keyword rankings, and conversions.
  • Competitor Analysis: Conduct competitive analysis to stay updated on industry trends and competitor strategies, adjusting SEO efforts accordingly.
  • Collaboration & Communication: Work closely with developers, designers, and content creators to ensure SEO best practices are implemented across all web properties.
Qualifications:
  • 1-2 years of hands-on experience in SEO, preferably in an agency or in-house digital marketing role.
  • Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Experience with SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, or similar.
  • Familiarity with keyword research, on-page optimization, technical SEO, and link-building techniques.
  • Good understanding of HTML, CSS, and basic website structure (knowledge of content management systems like WordPress is a plus).
  • Ability to analyze data and generate actionable insights to improve SEO strategies.
  • Strong written and verbal communication skills.
Estimated Salary:

$80,000 - $110,000 per year



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