Digital Marketing Strategist for High-Impact Campaigns
1 week ago
We are seeking a highly skilled Digital Marketing Strategist to lead and optimize our digital marketing initiatives, ensuring high ROI and impactful results.
This role demands a seasoned expert who can design, implement, and refine campaigns across multiple channels, using a data-driven approach to achieve ambitious growth targets.
About the Role- Develop, execute, and scale high-impact, multi-channel digital campaigns across Google Ads, Facebook Ads, LinkedIn, Instagram, programmatic platforms, and other relevant channels.
- Collaborate with cross-functional teams to align campaigns with overall business goals, brand strategies, and product launches.
- Build out targeted and personalized ad experiences for different audience segments to optimize engagement and conversion rates.
- Lead regular A/B and multivariate testing on ads, creatives, audiences, and landing pages to maximize performance and minimize acquisition costs.
- Analyze campaign data, report insights, and recommend actionable strategies to improve KPIs such as CPA, CTR, ROAS, and conversion rates.
- Use analytical tools and software, such as Google Analytics, Google Tag Manager, and marketing automation platforms, to monitor and refine campaign performance.
- Oversee and manage substantial ad budgets across multiple platforms, optimizing allocations based on performance data to maximize return on ad spend (ROAS).
- Implement advanced bidding strategies and budget management tactics to meet and exceed campaign goals.
- Provide mentorship to junior team members, guiding them on best practices, testing methodologies, and optimization techniques.
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field; advanced certifications in digital marketing or analytics are a plus.
- 7+ years of experience in performance or digital marketing, with proven success in scaling and optimizing high-budget campaigns.
- Proficient with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, and others) and advanced analytics tools (Google Analytics, Google Tag Manager, etc.).
$120,000 - $180,000 per year
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