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Senior Marketing Director

1 month ago

Hyderabad, Telangana, India NetCom Learning Full time

Company Overview:

NetCom Learning, a leading provider of innovative learning solutions, delivers comprehensive education services and training programs to a diverse clientele.

We are dedicated to transforming professional skills and empowering organizations through tailored educational offerings.

Position Overview:

  • The successful candidate will lead a dynamic team focused on developing and executing Account-Based Marketing (ABM) strategies for Enterprise, SMB, and Government audiences.
  • This role involves creating and managing targeted marketing campaigns, enhancing brand awareness, and driving lead generation.
  • The Corporate Marketing, AVP ABM Marketing will collaborate closely with sales, inside sales, and other departments to ensure cohesive messaging and effective marketing execution.

Key Responsibilities:

  • The AVP ABM Marketing will manage and guide a team of ABM marketers in developing and implementing marketing strategies for specific target audiences.
  • Oversee the creation and communication of solution storytelling to ensure impactful and resonant messaging with key accounts.
  • Execute marketing campaigns across various channels, including content, digital, and social media.
  • Act as the primary internal point of contact for sales and inside sales teams, facilitating effective communication and collaboration.
  • Track and analyze performance metrics, including lead generation and revenue growth, to drive continuous improvement and achieve.

Qualifications:

  • Minimum of 8 years in B2B marketing with at least 4 years in a team management role.
  • Strong communication skills and expertise in ABM strategies.
  • Proficiency in customer journey mapping, project management, and marketing automation tools.
  • Indepth knowledge of market trends, product lifecycles, and 360degree marketing approaches.
  • A handson marketeer with a servant leadership mentality who excels in crossdepartment collaboration and performance optimization.