Marketing Strategy Executive
3 days ago
GoodWe is a leading inverter manufacturer, ranked among the top 7 globally. Our headquarters is based in Suzhou, China, with two manufacturing facilities and four R&D centers across the globe.
Job DescriptionWe are seeking an experienced Marketing Strategy Executive to lead our marketing efforts in India. As a key member of our team, you will be responsible for developing a compelling brand strategy, localizing marketing strategies, and collaborating with cross-functional teams to drive business growth.
Key Responsibilities- Develop a unique high-end brand strategy for the Indian market, incorporating detailed B2C marketing plans tailored to local market conditions and company strategies.
- Liaise with our strategic marketing team to execute localized marketing strategies.
- Collaborate with sales and product teams to define the right products for the Indian market.
- Generate creative ideas for marketing campaigns to promote specific products to targeted customer groups.
- Analyze customer journeys for digital and traditional interactions and work with our HQ and local team to optimize interactions.
- Define a comprehensive communication and marketing strategy based on the local market situation.
- Manage existing social media platforms and establish new ones in India.
- Build relationships with key opinion leaders (KOLs) and develop intriguing content together with our technical team.
- Maintain regular dialogue with influential solar industry organizations, such as local PV associations and relevant organizations.
- Work closely with our Research & Sales team to conduct market research, analyze consumer needs, and understand competition dynamics.
- Bachelor's degree or above.
- Minimum 6 years of marketing experience, with at least 3 years in B2C segment management.
- More than 3 years of team management experience.
- Fluent in English, with proficiency in other languages a plus.
- Availability to travel for customer meetings, exhibitions, and company events.
- Strong marketing strategy thinking and generation.
- Excellent communication and interpersonal skills.
- Teamwork spirit, proactive, dynamic, and customer-oriented.
- Problem-solving aptitude.
The estimated annual salary for this position is ₹18-22 lakhs (dependent on qualifications and experience), along with a range of benefits including health insurance, retirement plan, and opportunities for professional growth and development.
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