Marketing Strategy Executive

3 days ago


Delhi, Delhi, India GoodWe Full time
About GoodWe

GoodWe is a leading inverter manufacturer, ranked among the top 7 globally. Our headquarters is based in Suzhou, China, with two manufacturing facilities and four R&D centers across the globe.

Job Description

We are seeking an experienced Marketing Strategy Executive to lead our marketing efforts in India. As a key member of our team, you will be responsible for developing a compelling brand strategy, localizing marketing strategies, and collaborating with cross-functional teams to drive business growth.

Key Responsibilities
  • Develop a unique high-end brand strategy for the Indian market, incorporating detailed B2C marketing plans tailored to local market conditions and company strategies.
  • Liaise with our strategic marketing team to execute localized marketing strategies.
  • Collaborate with sales and product teams to define the right products for the Indian market.
  • Generate creative ideas for marketing campaigns to promote specific products to targeted customer groups.
  • Analyze customer journeys for digital and traditional interactions and work with our HQ and local team to optimize interactions.
  • Define a comprehensive communication and marketing strategy based on the local market situation.
  • Manage existing social media platforms and establish new ones in India.
  • Build relationships with key opinion leaders (KOLs) and develop intriguing content together with our technical team.
  • Maintain regular dialogue with influential solar industry organizations, such as local PV associations and relevant organizations.
  • Work closely with our Research & Sales team to conduct market research, analyze consumer needs, and understand competition dynamics.
Requirements and Personal Attributes
  • Bachelor's degree or above.
  • Minimum 6 years of marketing experience, with at least 3 years in B2C segment management.
  • More than 3 years of team management experience.
  • Fluent in English, with proficiency in other languages a plus.
  • Availability to travel for customer meetings, exhibitions, and company events.
  • Strong marketing strategy thinking and generation.
  • Excellent communication and interpersonal skills.
  • Teamwork spirit, proactive, dynamic, and customer-oriented.
  • Problem-solving aptitude.
Compensation and Benefits

The estimated annual salary for this position is ₹18-22 lakhs (dependent on qualifications and experience), along with a range of benefits including health insurance, retirement plan, and opportunities for professional growth and development.



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