Brand Marketing Specialist

3 weeks ago


Mumbai, Maharashtra, India Edgard & Cooper Full time
Company Overview

Edgard & Cooper, a certified B Corp Employer, is at the forefront of the pet food industry. With a strong focus on sustainability and animal welfare, we strive to create a better world for pets and their human families.

As a Junior Brand Manager, you will play a vital role in shaping our brand's visual identity and messaging across various touchpoints. Your task will be to develop and execute innovative marketing strategies that drive brand awareness, conversion, and customer engagement.

We're looking for a creative and analytical individual with a passion for brand building, digital marketing, and influencer partnerships. If you're a team player with excellent communication skills and a can-do attitude, we want to hear from you

Key Responsibilities
  • Assist the Marketing Manager in executing the brand strategy, focusing on brand building efforts and annual brand plans.
  • Support the development and delivery of disruptive campaigns, influencer strategies, and brand ambassador programs.
  • Collaborate with internal teams and external partners to build our brand across markets, driving topline growth via social media funnels.
  • Identify attention-grabbing PR opportunities to maintain brand presence and push for change.
  • Create and manage community channels on Facebook and Instagram, ensuring consumer engagement and response.
  • Implement in-store activations plans to drive shopper conversion, building strong relationships with the team.
  • Work with the Trade&Shopper marketeer to identify stores for demo blasts or in-store activities.
  • Develop a training and education plan for the team, including recruiting new activators when needed.
  • Own and implement consumer events, including fairs.
Requirements
  • At least 1-2 years of experience in marketing, preferably in similar roles.
  • A can-do attitude, energy, and creativity to drive innovative solutions.
  • Constant curiosity, with a passion for entrepreneurial approaches.
  • A love for consumers and a drive to create market-leading activation.
  • Excellent communication skills, with top-notch written and verbal abilities.
  • Project management skills, with the ability to solve challenges on the fly.
  • Fluency in Spanish and English, with high proficiency in MS Office.
  • Experience in digital marketing and influencer partnerships is a plus.
  • A team player mentality and a love for pets.


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