Digital Marketing Specialist

19 hours ago


Kanpur, Uttar Pradesh, India An established technology Full time
About the Role:
As a Digital Marketing Specialist, you will be responsible for managing and optimizing digital ad campaigns for mobile apps. This includes setting up UTM tracking, performing App Store Optimization (ASO), and implementing retargeting strategies.

Key Responsibilities:
1. Plan, execute, and optimize digital ad campaigns on Google UAC, Meta Ads, and Apple Search Ads.
2. Manage mobile app campaigns for iOS and Android platforms, including audience segmentation and targeting strategies.
3. Set up UTM parameters and deep linking, track performance with tools like Google Analytics, Firebase, and AppsFlyer, and continuously optimize for acquisition, engagement, and retention.
4. Implement strategies to increase app visibility on Google Play and the Apple App Store through App Store Optimization (ASO).
5. Develop strategies to re-engage inactive app users using Firebase In-App Messaging and push notifications.
6. Manage campaign budgets for optimal spend and ROI, and optimize CPI and CPA bidding strategies across platforms.

What You'll Need:
To succeed in this role, you will need:
1. 5+ years of experience in digital marketing, with a focus on mobile app advertising.
2. Strong knowledge of Google UAC, Meta Ads, and Apple Search Ads, as well as UTM tracking and ASO strategies.
3. Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
4. Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.

What We Offer:
At our company, we offer a competitive salary of upto ₹15 Lacs p.a., based on experience, along with opportunities for professional growth and development.

  • Kanpur, Uttar Pradesh, India Leading PR Agency Full time

    Job Title: Digital Marketing SpecialistEstimated Salary: $80,000 - $110,000 per annum.A Leading PR Agency in Mumbai is seeking a highly skilled Digital Marketing Specialist to join their team. The ideal candidate will have 6+ years of experience in social media marketing and a proven track record of leading and managing digital campaigns.The successful...


  • Kanpur, Uttar Pradesh, India Lucky Digitals Technical Consultants Pvt. Ltd. Full time

    Job DescriptionWe are seeking a highly skilled SEO Assistant to join our team at Lucky Digitals Technical Consultants Pvt. Ltd.The successful candidate will be responsible for implementing effective SEO strategies, conducting keyword research, and optimizing content to improve online visibility.Key Responsibilities:Content Creation: Develop high-quality,...


  • Kanpur, Uttar Pradesh, India Wellbeing Nutrition Full time

    At Wellbeing Nutrition, we are seeking a highly skilled Digital Reputation Specialist to join our team. This role is responsible for maintaining and enhancing our brand's online presence through effective Online Reputation Management (ORM) strategies.We offer a competitive salary of $65,000 per annum, depending on experience, and a range of benefits to...


  • Kanpur, Uttar Pradesh, India Finkraft Full time

    About Finkraft.aiFinkraft.ai is revolutionizing corporate India's expense management and GST credit optimization. We're trusted by global leaders like Boston Consulting Group, Bain & Company, Tata Group, and Coca-Cola.Our StoryWe're scaling rapidly and looking for a dynamic Marketing Executive to drive investor branding, talent acquisition branding, and...


  • Kanpur, Uttar Pradesh, India Lucky Digitals Technical Consultants Pvt. Ltd. Full time

    Job Title: SEO AssistantAbout the Role:We are seeking a highly skilled SEO Assistant to join our team at Lucky Digitals Technical Consultants Pvt. Ltd. The ideal candidate will have a strong understanding of search engine optimization principles and be able to apply their knowledge to improve our website's online presence.Key Responsibilities:Keyword...


  • Kanpur, Uttar Pradesh, India SynapseIndia Full time

    SynapseIndia is a leading software development company with over 23 years of experience in delivering high-quality solutions to clients across the globe.We are headquartered in Noida SEZ, within a short walking distance from the nearest metro station, offering a structured environment that adheres to industry-leading CMMI level-5 compliant processes.As a Sr....


  • Kanpur, Uttar Pradesh, India Times Network Full time

    Times Network Career OpportunityWe are hiring for a Digital Content Specialist to join our team at Times Network.Job Overview:Times Network is seeking a highly skilled and experienced individual to work as a Digital Content Specialist in our Business Journalism division.Key Responsibilities:Develop and implement digital content strategies to engage with our...


  • Kanpur, Uttar Pradesh, India Decathlon Sports India Full time

    Job DescriptionDecathlon Sports India is seeking a skilled Digital Marketing Strategist to drive the company's digital marketing efforts and develop innovative strategies to engage with customers and promote the brand.Key Responsibilities:Develop and execute comprehensive digital marketing campaigns to acquire new customers and retain existing ones.Manage...


  • Kanpur, Uttar Pradesh, India Successive Digital Full time

    About UsAt Successive Digital, we empower businesses to thrive in a rapidly evolving digital landscape. Our comprehensive suite of solutions includes digital strategy, product engineering, CX, Cloud, Data & AI, and Generative AI services. We help companies optimize their business and technology operations to connect with customers and drive growth.Our...


  • Kanpur, Uttar Pradesh, India Mobfountain Media Full time

    We are looking for a skilled Digital Animation Specialist to join our team at Mobfountain Media. This is an exciting opportunity for an experienced animator to create engaging animations for online games.About the RoleThe successful candidate will have a proven track record of designing and producing high-quality animations for game characters, environments,...


  • Kanpur, Uttar Pradesh, India VK Packwell: Farmer Earns Most™ Full time

    At VK Packwell: Farmer Earns Most™, we are seeking an exceptional Digital Marketing Director to spearhead our online marketing efforts. This is a highly rewarding role that offers a competitive salary of **$80,000 - $110,000** per year.Our ideal candidate will be responsible for driving traffic to our website and social media channels through innovative...


  • Kanpur, Uttar Pradesh, India Travelfika Full time

    About TravelfikaWe are a leading travel company looking for an experienced Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, increases conversions, and enhances customer engagement.Key...


  • Kanpur, Uttar Pradesh, India Nexdigm Full time

    Job OverviewNexdigm, a multidisciplinary group, is seeking a Market Research and Insights Specialist to join our team for a 2-month internship in Gurgaon.About UsWe provide customized solutions to global organizations across various stages of their life cycle. Our expertise spans business consulting, business services, and professional services. We serve...


  • Kanpur, Uttar Pradesh, India Nitrodynamics Full time

    We are seeking a highly skilled Visual Communications Specialist to join Nitrodynamics. The successful candidate will be responsible for designing and developing visual content across various media platforms, including digital and offline materials.This is a fantastic opportunity to showcase your creativity and expertise in graphic design. As a Visual...


  • Kanpur, Uttar Pradesh, India Travelfika Full time

    We are seeking a seasoned Digital Marketing Strategist to join our team at Travelfika. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive growth and engagement across our travel brand.**Job Responsibilities:**Develop and implement a data-driven digital...


  • Kanpur, Uttar Pradesh, India Staffing Solutions Full time

    About the RoleWe are seeking a highly skilled Fertilizer Market Expansion Specialist to join our team at Staffing Solutions. As a key member of our FMCG division, you will be responsible for driving sales and expanding the market presence for fertilizer products within your assigned region.Key ResponsibilitiesDevelop and implement sales strategies to meet or...


  • Kanpur, Uttar Pradesh, India Lucky Digitals Technical Consultants Pvt. Ltd. Full time

    Job DescriptionWe are seeking a highly skilled SEO Assistant to join our team at Lucky Digitals Technical Consultants Pvt. Ltd.Key Responsibilities:Develop and implement effective content strategies to drive user engagement and improve search engine rankings.Collaborate with cross-functional teams to create high-quality, research-based content for online...


  • Kanpur, Uttar Pradesh, India SynapseIndia Full time

    About SynapseIndiaAs a 23+ years old Software development company, we have established offices in India and the USA with clients across the globe. Our location in Noida SEZ is within a 10-minute walk of the nearest metro station.We are a Google partner and Microsoft partner company with certified professionals, giving us an edge in the industry. Our MNC...


  • Kanpur, Uttar Pradesh, India Digital Web Solutions Full time

    At Digital Web Solutions, we are seeking a highly skilled Senior SEO Outreach Strategist to join our team.Salary: $80,000 - $110,000 per yearJob Description:We are looking for an experienced SEO Outreach Specialist who can play a crucial role in boosting our website's search engine ranking by building high-quality backlinks.Key Responsibilities:Campaign...


  • Kanpur, Uttar Pradesh, India Vrcyn Full time

    Unlock Your Potential as a Sales and Marketing ProfessionalVrcyn, a pioneering force in the Information Technology & Services industry, is revolutionizing business evolution through digital transformation.We are seeking an ambitious Digital Transformation Consultant to join our team. As a recent graduate or individual with up to one year of experience, you...