Marketing Media Planner
4 weeks ago
Key Responsibilities:
The ideal candidate will have 2-3 years of experience in media planning and buying.
Key Responsibilities Include:
Understanding client business objectives and developing effective media plans to meet those objectives.
Developing new campaign briefs, identifying the best platforms for client campaigns, and creating plans based on marketing objectives.
Collaborating with the buying team to understand benchmark rates and negotiate the best possible rates for clients.
Working with internal teams to secure the best rates for third-party vendors.
Ensuring media plans are shared with clients and iterating on plans based on client feedback.
Sharing estimates with the accounts team and securing approval from clients.
Overseeing campaign execution, including monitoring rates and ensuring campaigns commence on time.
Utilizing tools like Google Analytics, SimilarWeb, and SEMRush for industry benchmarking.
Supporting the Media Strategist in day-to-day executions and ensuring a smooth workflow between planning and buying teams.
Taking accountability for assigned work and ensuring a smooth workflow.
Required Skills:
Strong communication and time management skills, attention to detail, problem-solving attitude, and analytical mind.
Knowledge of Google Analytics, SimilarWeb, SEMRush, Amazon Ads, and Flipkart Ads.
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