Senior Marketing Campaign Lead
4 weeks ago
Key Responsibilities:
- Develop and execute multi-channel marketing campaigns to drive business growth.
- Define campaign objectives, target audience, messaging, and key performance indicators (KPIs).
- Analyze campaign performance and optimize strategies for improved results.
Requirements:
- 3-5 years of experience in marketing, with a focus on statistical data analysis and programmatic platforms.
- Proven expertise in linear models, multivariate analysis, and sampling methods.
- Proficiency in DSPs and programmatic platforms such as DV, Mediamath, and Criteo.
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