Digital Community Engagement Manager

2 days ago

Anantapur, Andhra Pradesh, India beBeeEmailMarketing Full time ₹ 60,00,000 - ₹ 85,00,000

A movement dedicated to a more equitable world seeks a skilled professional in email marketing and technical management.

The Role:

We are looking for an innovative Email Marketing Specialist with expertise in community engagement, particularly in working with supporters who've taken pledges through various campaigns.

  • Develop and maintain three websites - update content, publish blogs, events, and multimedia, and introduce new features as needed
  • Handle web hosting and domain management for existing and new projects
  • Enhance website performance through regular audits, keyword optimization, and analytics tracking
  • Ensure websites remain fast, user-friendly, and aligned with brand guidelines
  • Manage Google Workspace across all domains (email setup, permissions, troubleshooting)
Email Campaign Management:
  • Create, execute, and optimize campaigns via Mailchimp, Mailerlite, or similar platforms
  • Set up automated journeys and sequences (e.g. onboarding series, re-engagement flows, pledge follow-ups)
  • Draft and edit subject lines, preview text, and body copy in collaboration with content leads
  • Test, monitor, and continuously improve campaigns for better open, click, and conversion rates
Audience Segmentation & Analytics:
  • Segment lists by interest, behavior, and engagement to ensure targeted outreach
  • Maintain clean, updated supporter databases
  • Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters
  • Translate data insights into recommendations for improved engagement
Deliverability & Technical Setup:
  • E nsure compliance with email regulations (GDPR, CAN-SPAM)
  • Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices
  • Collaborate with technical consultants when advanced troubleshooting or integrations are needed
Strategy & Collaboration:
  • Align email strategies with broader campaign objectives (petitions, calls-to-action, fundraising, pledge journeys)
  • Support integration of email into multi-channel campaigns (social, WhatsApp, website, events)
  • Collaborate with communications and campaign teams to ensure consistency across all touchpoints

Required Qualifications:

  • Upto 2 years of relevant experience in email marketing or CRM communications, preferably in nonprofits or campaigns
  • Demonstrated experience in website management, SEO optimization, and Google Workspace administration
  • Proficiency with Mailchimp, Mailerlite, Convert Kit, or similar tools
  • Strong grasp of segmentation, automation, analytics, and deliverability best practices
  • Ability to draft clear, compelling copy in collaboration with content creators
  • Familiarity with Google Analytics and UTM tracking for conversions
  • Knowledge of compliance standards and data privacy regulations
  • Strong organizational skills, ability to work independently, and comfort with remote collaboration

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