Global Employer Branding Specialist

1 month ago

Bengaluru, Karnataka, India RSM Full time

We are RSM, a leading provider of professional services to the middle market globally. Our purpose is to empower our clients and people to realize their full potential. We're looking for a talented individual to join our team as a Global Employer Branding Specialist.

The successful candidate will be responsible for strengthening RSM's employer brand in India and assisting with employer brand initiatives globally. This role will execute the recruitment marketing strategy, tactics, and deliverables to inform, engage, and inspire candidates to position RSM as an employer of choice globally.

Key Responsibilities:

  • Assist in building RSM's employer brand in India and globally to attract and retain talent through various channels such as social media, web, recruiting channels, and third-party platforms.
  • Develop and maintain our brand across country-specific job boards, employer review sites, and other channels.
  • Execute content gathering to create compelling content for digital recruitment marketing campaigns, including employee-generated content and testimonials to showcase our culture, development opportunities, and benefits that resonate with the intended audience.
  • Maintain employee-generated video platform, creating genuine, compelling videos of employees for use on social, websites, job descriptions, and campaigns.
  • Attend local employee events and virtual events to capture content.
  • Track the content performance and continually identify improvement areas to improve communication processes, tools, and results.

Requirements:

  • Required bachelor's degree in communications, marketing, or related fields (post-graduates preferred)
  • Solid understanding of digital marketing and analytics
  • Excellent written and verbal communication skills, with the ability to craft compelling content across formats and channels with strong social media capabilities.
  • Strong analytical and problem-solving skills, with the ability to leverage data to make informed decisions
  • Strong interpersonal and networking skills to effectively collaborate with internal and external stakeholders.
  • Ability to manage multiple projects and prioritize tasks in a fast-paced environment with strong attention to detail.
  • Ability to collaborate hands-on with multiple stakeholders across global markets
  • 3+ years of hands-on experience in or digital marketing and employer branding building
  • Experience working in a variety of marketing tools including social media marketing platforms, content management systems, project management, and analytics tools
  • Worked on managing agencies and in-house designers

About RSM:

RSM is a place where you are valued as an individual, mentored as a future leader, and recognized for your accomplishments and potential. Working directly with clients, key decision makers, and business owners across various industries and geographies, you'll move quickly along the learning curve and our clients will benefit from your fresh perspective.

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