Digital Marketing Campaign Manager
3 days ago
About PanScience Innovations (PSI)
PanScience Innovations (PSI) is a leading AI startup studio in India, based in New Delhi. Our mission is to transform industries through innovation and technology.
Job Summary
We are seeking an experienced Digital Marketing Associate to drive our digital marketing strategies and manage outbound marketing efforts. The successful candidate will plan, execute, and optimize digital marketing campaigns to enhance brand awareness, drive traffic, and generate leads for our portfolio companies.
Key Responsibilities
- Digital Marketing Strategy:
- Develop comprehensive digital marketing plans to achieve business objectives.
- Collaborate with the marketing team to create and manage digital content across various platforms.
- Campaign Management:
- Plan, execute, and monitor digital marketing campaigns.
- Analyze campaign performance and provide insights for improvement.
- Optimize campaigns for maximum ROI using A/B testing and other techniques.
- Outbound Marketing:
- Manage outbound marketing efforts, including email marketing and cold outreach.
- Develop and maintain a database of potential clients and stakeholders.
- SEO & SEM:
- Implement SEO and SEM strategies to increase website traffic and search engine rankings.
- Conduct keyword research and analyze website performance.
Required Skills and Qualifications
- Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience: 1-3 years of experience in digital marketing, with a proven track record of managing successful campaigns.
Benefits
- Competitive Salary: ₹30-45 lakhs per annum
- Dynamic Work Environment: Opportunity to work with leading AI startups and innovative technologies.
- Professional Growth: Opportunities for growth and development within the company.
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