Programmatic Media Specialist

17 hours ago


Gandhinagar, Gujarat, India M&C Saatchi Performance Full time

As a Programmatic Media Specialist at M&C Saatchi Performance, you will have the opportunity to work on regional projects across client verticals, driving programmatic growth and innovation in the digital marketing landscape. With a vast insight into the world of search and social advertising, our team is passionate about delivering exceptional results for our global clients.

In this role, you will be responsible for managing daily operational requests, campaign set-ups, and pacing checks, ensuring timely and accurate implementation. You will also implement display programmatic strategies across web and app, derive insights from campaign performance data, and assist in packaging campaign reporting and insights for clients.

You will own campaign management, including bid strategy, trafficking, implementation, activation, and optimization, as well as weekly, monthly, and quarterly business review (QBR) insights. Additionally, you will keep up-to-date with changes in the programmatic space, identify trends, and areas of opportunity for campaign expansion.

Liaising with programmatic partners to promote strong agency relationships, troubleshoot issues, and access new features is also a key aspect of this role. You will interact with client contacts to discuss campaign performance, improvements, and upsell new initiatives to grow accounts.

Supporting new business pitches by creating presentation decks and speaking to overarching strategies is another critical responsibility. To succeed in this position, you should have minimum 1 year of experience in programmatic digital media, preferably for a media agency, with some level of mobile-media experience.

Proficiency with multiple demand-side platforms (DSPs), such as DV360 and The Trade Desk, is required, along with experience working towards measurable direct-response metrics. Managing campaigns driving towards app conversions and technical knowledge of ad servers, tracking, and mobile measurement tools are also highly valued skills.

We offer a competitive salary range of $60,000 - $80,000 per annum, depending on experience, as well as opportunities for career growth and professional development in a dynamic and innovative agency environment.



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