E-Commerce Growth Strategist

4 days ago

Bengaluru, Karnataka, India AKOI Full time
Job Overview

Achieve e-commerce success with AKOI Marketing Hub Private Limited as an E-Commerce Growth Strategist. This role involves overseeing Amazon, Flipkart, and Tata 1mg platforms to drive sales and growth for clients.

Key Responsibilities:

1. Promotional Strategies

* Develop and execute Amazon Sponsored Product Ads and other platform-specific PPC campaigns to enhance visibility and conversion rates.
* Collaborate with the Sales and Marketing teams to create product promotion strategies for new and existing products.
* Lead the Amazon Marketing Services (AMS) strategy in alignment with overall brand marketing efforts.
* Monitor promotional budgets and refine campaigns to achieve maximum ROI.

2. Store Optimization

* Maintain and optimize product pages, including A+ content, product descriptions, and visuals to improve visibility and conversion rates.
* Ensure all store listings comply with platform guidelines and accurately reflect the brand identity.
* Collaborate with creative teams to develop compliant and compelling brand messaging and assets.

3. Account Management & Client Relations

* Manage relationships with platform category heads and teams (e.g., Amazon, Flipkart) to advocate for client interests and explore growth opportunities.
* Schedule and lead regular meetings with platform representatives to align on strategies and address any issues.
* Coordinate with internal departments—Sales, Operations, Marketing, and Customer Service—to ensure cohesive execution of e-commerce strategies.

4. Analytics & Reporting

* Monitor and analyze performance metrics, sales data, and pricing strategies to make informed decisions.
* Prepare and present monthly, quarterly, and half-yearly sales projections and performance reports to internal teams and clients.
* Provide ROI analysis, campaign tracking, and competitive analysis on a weekly basis.

5. Strategic Planning & Development

* Develop comprehensive e-commerce marketing strategies in partnership with digital, brand, and sales leadership.
* Identify new opportunities for growth across various e-commerce platforms.
* Stay updated on industry trends, algorithm changes, and best practices to keep AKOI and its clients ahead of the curve.

Qualifications:

· 3+ years of experience managing product listings, advertising campaigns, and promotions on Amazon Vendor Central, Seller Central, Flipkart, Tata 1mg, and other e-commerce platforms.
· Proficiency with Amazon Marketing Services (AMS) and other digital marketing tools.
· Strong understanding of PPC best practices, promotional strategies, and e-commerce optimization techniques.
· Excellent analytical skills with the ability to create detailed projections and interpret complex data sets.
· Experience in planning promotional codes and offers to drive customer engagement and sales.
· Proven ability to manage relationships with platform representatives, including scheduling and conducting meetings to align on goals and expectations.
· Strong communication skills, both verbal and written.
· Ability to manage and update online product catalogs, including setting up new products and maintaining accurate inventory levels.
· Entrepreneurial mindset with the ability to work in a fast-paced, dynamic environment and manage strict timelines.
· Bachelor's degree in Marketing, Business, or a related field.

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