Senior Food Brand Developer

4 days ago


Bareilly, Uttar Pradesh, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 15,00,000
Job Title:

Assistant Brand Manager for Foods-Chennai

Job Description:

The ideal candidate will be responsible for building and scaling a new food brand from inception, driving its strategy, positioning, and market presence. This includes leading end-to-end brand initiatives across digital, retail, D2C, and marketplaces, ensuring strong consumer connection and business impact.

Key responsibilities include developing and implementing brand strategy, positioning, and value proposition, as well as driving integrated marketing campaigns. The candidate will also manage consumer and market research, track brand health, and generate insights, while partnering with performance marketing teams/agencies to ensure effective brand messaging.

Additionally, the Assistant Brand Manager will plan and execute BTL activations, in-store visibility, and sales enablement tools, build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces, and manage brand budgets, track ROI, and ensure measurable outcomes.

Cross-functional collaboration with internal teams and external partners is essential for seamless execution. Experience in brand management/marketing, preferably in Foods, Personal Care, or Home Care categories, is required, along with a Graduate/MBA in Marketing, Brand Management, or related field.

Required Skills and Qualifications:
  • Brand Strategy & Positioning
  • Integrated Marketing Execution
  • Consumer Insights & Analytics
  • E-commerce & D2C Management
  • Budgeting & Planning
Benefits:

This role offers opportunities for professional growth and development in a dynamic and innovative environment. The ideal candidate will be passionate about building brands and driving business results.

How to Apply:

To apply for this exciting opportunity, please submit your application, including your resume and cover letter, through our website.



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