Digital Marketing Strategy Director for Asia

1 week ago

Bengaluru, Karnataka, India Amadeus Labs Full time

About Amadeus Labs

We are a cutting-edge technology company that powers the future of travel. Our mission is to enable our clients to achieve their business objectives through innovative digital marketing strategies.

Job Description

We are seeking an experienced Digital Marketing Principal Specialist to join our team in Bangalore/Pune. As a key member of our client success team, you will be responsible for guiding the strategic direction for your assigned clients by translating business objectives into marketing initiatives and leading the Performance Analysts, SEO Analysts, and other supporting teams.

You will regularly present the Digital Media strategy, performance results, and recommendations to clients' leadership and marketing teams, and coordinate with the Amadeus Account Manager/Sales Director on commercial issues. The Account Director will work closely with the Amadeus Customer Delivery team to ensure a strong strategic focus in all aspects of clients' marketing programs.

This role requires an experienced professional in digital marketing with a background in hospitality, capable of presenting and explaining digital marketing strategies and tactics. You must be familiar with the entire process from developing a strategic plan to launching and managing campaigns.

Main Responsibilities

- Work closely with clients to understand their business objectives and translate these into an overall digital marketing strategy, including client budget recommendations and target client revenue objectives.
- Review and approve tactical recommendations compiled from the supporting digital media staff and present the tactics and actual performance results to the client regularly (at the agreed frequency).
- Focus on growing the business in the market as a subject matter expert, ensuring continuous discussion to focus on market scalability.
- Assess clients' revenue growth objectives and develop strategic solutions to grow existing revenue.
- Identify market scale opportunities to target prospects in Asia and grow the clientele.
- Build lasting relationships with clients and prospects, negotiate resolutions to client issues, and provide continuous strategic recommendations for sustainable Brand.com revenue growth.
- Track KPIs that are goal-oriented, ensuring regular communication with all stakeholders to improve underperforming stats.
- Ensure effective practices and processes are being followed in the execution of the digital strategy.
- Coordinate with the global team to ensure consistent implementation, optimization, insights, and all other aspects of Digital Media campaigns.
- Guide and collaborate existing and new employees; Team engagement; positive team spirit, developing overall team skills.

About the Ideal Candidate

We are looking for a highly experienced professional with 10+ years of experience in digital marketing or Performance marketing with a background in travel. You must be capable of presenting and explaining recommended digital marketing strategies and underlying tactics. You should be thoroughly familiar with the process from developing a strategic plan to launching a new campaign, through continuous campaign management.

A strong strategic focus embedded in all aspects of clients' marketing programs is essential. Ability to build lasting relationships with clients and prospects, negotiating resolutions, is also required.

What We Can Offer

We offer a critical mission and purpose at Amadeus Labs: powering the future of travel. A truly global DNA ensures everything is global, from our people to our business, which translates into our footprint, processes, and culture. Great opportunities to learn happen all the time and in many ways, from on-the-job training to formal activities, and daily interactions. A caring environment supports both professional growth and personal well-being. Attractive compensation packages, including salary, bonus, caregiving, and health benefits, are available. A flexible working model enables you to excel wherever and however you work best. A diverse, equitable, and inclusive community fosters a culture of belonging and fair treatment.

Salary Estimate

Rupees 1,200,000 per annum, based on industry standards and expectations for this role.

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