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**Customer Retention Expert
1 month ago
Job Title: Customer Retention Expert - P9 Farms
Job Summary:
We are seeking a highly skilled Customer Retention Expert to join our team at P9 Farms Private Limited. As a key member of our marketing department, you will be responsible for driving end-to-end customer lifecycle journeys through engagement and retention strategies.
Key Responsibilities:
- Drive customer retention through various engagement and retention strategies across customers.
- Execute and manage key reactivation mediums like push, SMS, email, WhatsApp, and in-app and web channels.
- Hands-on experience on platforms like CleverTap, MoEngage, and other tools.
- Strategize and implement owned channel marketing tailored for e-commerce/D2C brands.
- Set up various marketing flows and campaigns using advanced features in marketing automation tools.
- Establish and scale marketing automation systems, ensuring efficient processes are in place.
- Utilize segmentation and targeting strategies to enhance campaign effectiveness.
- Design and conduct experiments to determine optimal channels, communication methods, and timings for scaling brand outreach.
- Own and achieve revenue targets associated with retention and loyalty programs.
- Collaborate closely with design and tech teams to ensure cohesive execution of strategies.
- Analyze and report on campaign performance, leveraging data to drive decision-making and strategy.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in CRM-based marketing, specifically for e-commerce/D2C brands.
- Expertise in marketing automation tools such as MoEngage, WebEngage, Clevertap.
- Proven track record of developing and implementing successful CRM strategies.
- Strong understanding of segmentation, targeting, and marketing analytics.
- Excellent communication and stakeholder management skills.
- Proficiency in data analysis and performance metrics.
- Ability to work collaboratively with cross-functional teams.
- Creative thinker with strong problem-solving skills.
