Digital Transformation Lead for Rare Diseases Portfolio
1 day ago
Job Overview
We are seeking a Digital Transformation Lead to join our team at Takeda, focusing on the Rare Diseases portfolio.
About the Role
This role will involve driving digital strategy for the Rare Diseases portfolio, working closely with the Developmental and Technology (DD&T) and Global teams to build and execute digital initiatives.
Main Responsibilities
- Developing and implementing digital marketing strategies to drive growth and awareness for Rare Diseases products.
- Collaborating with cross-functional teams to identify key assets and opportunities to strengthen messaging and brand presence.
- Designing and executing digital campaigns to reach healthcare professionals and patients, including social media and content marketing initiatives.
- Identifying new vendors and managing vendor relationships to support campaign execution.
- Working closely with Regional and Global teams to share best practices and develop global digital strategies.
- Analyzing campaign performance and identifying areas for improvement.
Requirements
- Bachelor's Degree, MBA or equivalent degree preferred.
- At least 4 years of experience in Pharmaceutical Marketing, with a focus on digital marketing.
- Technical understanding of assets like SFMC, Veeva, WhatsApp for Business, and digital segmentation.
- Experience developing social media strategies for healthcare brands.
What We Offer
Takeda offers a competitive salary package, including a base salary of ₹2,500,000 - ₹3,500,000 per annum, depending on experience, plus additional benefits such as medical insurance, retirement plan, and professional development opportunities.
Location
IND - Gurgaon
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
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