Senior Product Strategist

2 days ago


India IZONIS Full time
Overview

Izonis is a dynamic organization dedicated to developing innovative skincare and haircare products.

Job Description

We are seeking an experienced Senior Product Strategist who will be responsible for developing comprehensive marketing and promotional plans to meet the needs of end consumers. This role requires strong technical expertise in brand management and product development, as well as excellent interpersonal skills, including effective communication, active listening, and conflict management.

Key Responsibilities:
  • Technical Competence:
    • Demonstrate technical expertise in brand management and product development.
    • Conduct competitive and market analysis to inform strategic decisions.
  • Soft Skills:
    • Exhibit strong interpersonal skills, including effective communication, active listening, and conflict management.
  • Strategic Product Development:
    • Develop comprehensive marketing and promotional plans for skincare & haircare products.
    • Implement marketing strategies through effective communication with the sales force.
  • Market Intelligence and Research:
    • Conduct primary research and connect with customers to gather market intelligence.
    • Collaborate with internal and external media to execute strategies effectively.
  • Team Collaboration:
    • Work closely with cross-functional teams to ensure cohesive product development and marketing strategies.
  • Sales Team Support:
    • Provide training, product knowledge, and guidance to the field sales team.
    • Conduct a SWOT analysis of the product line and guide the sales team to capitalize on opportunities for product growth.
  • Brand Planning and Execution:
    • Develop brand plans and strategies to drive product growth.
    • Create promotional materials, such as visual aids, literature, newsletters, digital campaigns, and other marketing collateral.
  • Professional Engagement:
    • Organize and participate in meetings, scientific symposia, CMEs, conferences, and events to enhance brand visibility.
    • Motivate sales team members through the organization of training camps, award ceremonies, and recognition programs.
  • Product Lifecycle Management:
    • Conduct product forecasting and develop strategies for the new product pipeline.
    • Formulate pre-launch and post-launch strategies to drive overall product growth.
Requirements:
  • Salary:$80,000 - $100,000 per annum
  • Location: Chennai


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