Digital Advertising Specialist
2 weeks ago
We are seeking a highly skilled Digital Advertising Specialist to join our team at Ment Tech Labs Pvt. Ltd.
The estimated salary for this role is ₹12,00,000 - ₹20,00,000 per annum, depending on experience.
About the JobAs a Digital Advertising Specialist, you will be responsible for planning, executing, and refining paid search and display advertising initiatives across various platforms, including Google Ads, Bing Ads, and social media channels.
You will conduct thorough keyword exploration to identify pertinent and high-performing keywords for campaigns, craft engaging ad copies, and devise impactful landing pages to elevate campaign conversion rates.
Key Responsibilities:
- Plan, execute, and refine paid search and display advertising initiatives across diverse platforms
- Conduct thorough keyword exploration to pinpoint relevant and high-performing keywords for campaigns
- Craft engaging ad copies and devise impactful landing pages to enhance campaign conversion rates
- Regularly assess campaign performance, execute A/B testing, and adapt strategies to optimize click-through rates, conversion rates, and overall ROI
- Effectively manage PPC budgets, strategically distributing funds across campaigns to meet client objectives
- Apply bidding strategies and adjustments based on performance metrics to streamline campaign spending and cost-effectively deliver results
- Evaluate campaign data, generate insightful reports, and offer actionable recommendations to clients
- Present campaign outcomes and strategies in a clear and impactful manner to management, showcasing the value achieved through PPC initiatives
- Monitor essential metrics such as CPL, CTR, conversion rates, quality score, and ROI to identify patterns and avenues for enhancement
Ment Tech Labs Pvt. Ltd. is a leading technology company that provides innovative solutions to businesses worldwide.
We are committed to delivering exceptional results and fostering a collaborative work environment that encourages growth and development.
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