Strategic Marketing Director

1 week ago


Delhi, Delhi, India Kaizen Empire Full time

About Us

Kaizen Empire is a dynamic and rapidly expanding e-commerce company headquartered in the United States. We specialize in designing, manufacturing, and selling an extensive range of children's toys on Amazon US and through our own online store.

We have successfully achieved a revenue of over $80 million, rooted in the principle of continuous improvement – whether it's enhancing our team, refining our processes, or expanding our market presence.

As we solidify our leadership in the US market, we are also setting our sights on new opportunities in other regions and countries.

Job Summary:

We are looking for an experienced and visionary Director of Marketing to lead our marketing initiatives and drive business growth.

You will oversee all marketing strategies, optimize campaigns, and enhance our brand presence.

Your role will be crucial in navigating consumer trends, managing marketing investments, and leading a dynamic marketing team to achieve our company's goals.

Key Responsibilities:

  • Develop and execute channel-specific growth strategies.
  • Lead customer acquisition and retention efforts, focusing on increasing LTV.
  • Manage the marketing budget to maximize ROI and ROMI.
  • Create and implement strategic marketing plans aligned with company goals.
  • Foster a collaborative marketing culture and provide leadership to the team.
  • Collaborate with product teams for improvements, updates, and R&D initiatives.
  • Drive revenue growth and margin improvement through targeted marketing efforts.
  • Monitor and optimize product performance metrics.

Skills and Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 7+ years of progressive experience in marketing, preferably in e-commerce.
  • Proven leadership and team management experience.
  • Proficiency in digital and traditional marketing strategies.
  • Strong analytical skills with a data-driven approach to decision-making.
  • Excellent communication skills and the ability to inspire and motivate a team.
  • In-depth knowledge of market trends, consumer behavior, and the competitive landscape.

Estimated Salary: $120,000 - $150,000 per year, depending on experience and qualifications.

Benefits:

  • A competitive salary package with opportunities for bonuses and promotions.
  • Flexible working hours and remote work options.
  • A comprehensive benefits package, including health insurance, retirement planning, and paid time off.
  • Ongoing training and development opportunities to help you grow your career.


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