Digital Marketing Professional for Healthy Food Brands

2 weeks ago


Jaipur, Rajasthan, India Dr. Gluten Full time

Dr. Gluten is seeking a talented Digital Marketing Professional to join our team and drive the success of our healthy food products across all digital platforms.

Estimated Salary: $60,000 - $80,000 per year

About Dr. Gluten

We are a young and energetic brand specializing in gluten-free, healthy, and vegan food products that cater to the growing demand for clean eating and wellness.

We're passionate about making healthy foods accessible globally and are looking for a creative and strategic Digital Marketing Professional to help us achieve this goal.

Key Responsibilities
  • Develop and execute comprehensive digital marketing strategies across social media, email campaigns, and websites.
  • Create engaging content, including posts, infographics, and videos, aligned with our brand identity and messaging.
  • Campaign Management: Plan, implement, and optimize marketing campaigns on Facebook, Instagram, Google Ads, and YouTube to drive traffic and engagement.
  • Manage all social media handles, schedule posts, and engage with our community to build a strong online presence.
  • Track and analyze key metrics for campaign performance and create detailed reports with insights for continuous improvement.
  • Ensure our content is SEO-friendly and manage paid advertising to improve traffic and engagement.
  • Develop and execute email campaigns to promote products and events, and maintain regular engagement with our audience.
  • Collaborate with cross-functional teams to align marketing efforts with business goals.
  • Stay updated with the latest trends in the digital marketing and healthy food industry to bring innovative ideas to the table.
Requirements
  • Experience: 2+ years of experience in digital marketing, preferably in the food/FMCG industry, with a focus on healthy and gluten-free products.
  • Technical Skills: Proficiency in SEO, SEM, Google Analytics, social media advertising, and email marketing platforms. Familiarity with design tools like Canva, Adobe Creative Suite, or other editing software.
  • Creativity: Strong creative thinking skills to generate new ideas and concepts for engaging content and campaigns.
  • Communication: Excellent written and verbal communication skills with the ability to convey brand messages effectively.
  • Analytical Mindset: Ability to analyze marketing data, interpret KPIs, and make data-driven decisions.
  • Team Player: Able to work independently as well as collaboratively with cross-functional teams.


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