Email Deliverability Specialist
3 weeks ago
About TargetBay:
TargetBay is a fast-growing eCommerce marketing automation SaaS company based in Chennai and Atlanta. We help clients increase their online sales through personalized email marketing and reviews technologies. Our platform is used by over 4,000+ eCommerce companies.
**Key Responsibilities:**
- 5+ years of experience in Email Deliverability.
- Mandatory experience with cloud infrastructure providers (i.e. Mailgun, Twilio SendGrid, Sparkpost).
- Mandatory experience in MySQL- joins, query conditions.
- Ensure high inbox deliverability rate for all email campaigns.
- Expertise in email best practices, technologies, trends, and CAN-SPAM laws.
**Requirements:**
- Deep understanding of journey mapping, email triggers, segmentation, and behavior targeting.
- Experience identifying and interpreting key performance indicators to optimize email messaging.
- Experience with SMS and browser-based notifications a plus.
- Knowledge of global and regional data collection and handling requirements.
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