Pharmaceutical Digital Marketing Specialist

4 weeks ago


Coimbatore, Tamil Nadu, India Nvron Life science Limited Full time
Job Title: Pharmaceutical Digital Marketing Executive

We are seeking a skilled Pharmaceutical Digital Marketing Executive to enhance our digital presence and connect healthcare professionals, distributors, and consumers through effective, data-driven strategies.

Key Responsibilities:

  • Digital Marketing Strategy & Execution:
    • Develop and implement digital marketing campaigns across various platforms (Google Ads, Facebook, LinkedIn, etc.).
    • Tailor strategies specific to the pharmaceutical industry to engage healthcare professionals and consumers effectively.
  • Social Media Management:
    • Manage social media profiles and create content for platforms like LinkedIn, Instagram, and Facebook.
    • Monitor engagement metrics and implement strategies to increase brand awareness and interaction.
  • Search Engine Optimization (SEO) & Content Marketing:
    • Optimize website and content for search engines to improve organic visibility.
    • Collaborate with content creators to develop blogs, newsletters, and landing pages that align with brand goals.
  • Campaign Performance Tracking & Reporting:
    • Analyze campaign performance using tools like Google Analytics, Facebook Insights, and other tracking tools.
    • Prepare detailed performance reports and suggest improvements to meet KPIs.
  • Email Marketing & CRM Management:
    • Design and execute email marketing campaigns targeting B2B and B2C audiences.
    • Manage CRM tools to maintain customer databases and ensure lead nurturing.
  • Regulatory Compliance:
    • Ensure all digital campaigns comply with industry standards and pharmaceutical advertising regulations.
  • Collaboration & Coordination:
    • Work closely with cross-functional teams, including sales, product management, and design.
    • Collaborate with third-party vendors for paid ads, content creation, and analytics.
  • Market Research & Trend Analysis:
    • Stay updated on pharmaceutical marketing trends and competitors' strategies.
    • Provide insights for developing innovative digital campaigns that resonate with target audiences.

Requirements:

  • Skills Required:
    • Strong understanding of pharmaceutical drugs.
    • Ability to learn and explain the benefits and mechanisms of action of various drugs.
    • Familiarity with drug regulations and compliance.
    • Capability to discuss pharmacokinetics and pharmacodynamics if needed by customers.
    • Ability to justify the quality of products effectively.
  • Requirements:
    • Bachelor's degree in marketing, communications, or a related field.
    • 1+ year of experience in affiliate or influencer marketing, preferably in healthcare, pharmaceutical, or wellness industries.
    • Fluency in Hindi and English.
    • Strong understanding of affiliate platforms, influencer networks, and performance metrics.
    • Excellent communication and negotiation skills.
    • Experience with tools like Google Analytics, affiliate networks, and social media platforms.
    • Ability to multitask, manage multiple partnerships, and meet deadlines.

About Nvron Life Science Limited:

Nvron Life Science Limited is a leading company in the pharmaceutical industry, dedicated to connecting healthcare professionals, distributors, and consumers through effective, data-driven strategies.



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