Pharmaceutical Digital Marketing Specialist
4 weeks ago
We are seeking a skilled Pharmaceutical Digital Marketing Executive to enhance our digital presence and connect healthcare professionals, distributors, and consumers through effective, data-driven strategies.
Key Responsibilities:
- Digital Marketing Strategy & Execution:
- Develop and implement digital marketing campaigns across various platforms (Google Ads, Facebook, LinkedIn, etc.).
- Tailor strategies specific to the pharmaceutical industry to engage healthcare professionals and consumers effectively.
- Social Media Management:
- Manage social media profiles and create content for platforms like LinkedIn, Instagram, and Facebook.
- Monitor engagement metrics and implement strategies to increase brand awareness and interaction.
- Search Engine Optimization (SEO) & Content Marketing:
- Optimize website and content for search engines to improve organic visibility.
- Collaborate with content creators to develop blogs, newsletters, and landing pages that align with brand goals.
- Campaign Performance Tracking & Reporting:
- Analyze campaign performance using tools like Google Analytics, Facebook Insights, and other tracking tools.
- Prepare detailed performance reports and suggest improvements to meet KPIs.
- Email Marketing & CRM Management:
- Design and execute email marketing campaigns targeting B2B and B2C audiences.
- Manage CRM tools to maintain customer databases and ensure lead nurturing.
- Regulatory Compliance:
- Ensure all digital campaigns comply with industry standards and pharmaceutical advertising regulations.
- Collaboration & Coordination:
- Work closely with cross-functional teams, including sales, product management, and design.
- Collaborate with third-party vendors for paid ads, content creation, and analytics.
- Market Research & Trend Analysis:
- Stay updated on pharmaceutical marketing trends and competitors' strategies.
- Provide insights for developing innovative digital campaigns that resonate with target audiences.
Requirements:
- Skills Required:
- Strong understanding of pharmaceutical drugs.
- Ability to learn and explain the benefits and mechanisms of action of various drugs.
- Familiarity with drug regulations and compliance.
- Capability to discuss pharmacokinetics and pharmacodynamics if needed by customers.
- Ability to justify the quality of products effectively.
- Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- 1+ year of experience in affiliate or influencer marketing, preferably in healthcare, pharmaceutical, or wellness industries.
- Fluency in Hindi and English.
- Strong understanding of affiliate platforms, influencer networks, and performance metrics.
- Excellent communication and negotiation skills.
- Experience with tools like Google Analytics, affiliate networks, and social media platforms.
- Ability to multitask, manage multiple partnerships, and meet deadlines.
About Nvron Life Science Limited:
Nvron Life Science Limited is a leading company in the pharmaceutical industry, dedicated to connecting healthcare professionals, distributors, and consumers through effective, data-driven strategies.
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