Digital Marketing Strategist
2 days ago
Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customized healthcare subscriptions for SMEs, start-ups, and enterprises. We believe that access to healthcare benefits shouldn't be a luxury.
Our mission is to make healthcare affordable and accessible for all. Our subscriptions include discounts on medicine orders, health checkups, fitness plans, free doctor teleconsultations, and insurance, among other benefits.
We cover not only full-time employees but also contractual workers, interns, freelancers, and consultants. Our goal is to provide inclusive healthcare solutions for everyone.
Our Journey- Onsurity has partnered with Gulf Oil to offer healthcare to 10,000 truckers.
- We have been featured in the first season of Disney+ Hotstar's remarkable series, The Great Indian Disruptors.
- Anil Kumble, a cricketing legend, serves as our strategic advisor and investor.
- We have received the Dun & Bradstreet Start-up 50 Trailblazer 2023 award.
Job Overview
Job DescriptionThis role will focus on aligning digital marketing strategies with business objectives to drive lead acquisition and revenue growth. Key responsibilities include:
- Planning and executing demand generation campaigns across paid media channels.
- Developing and implementing automated lifecycle marketing journeys to increase funnel conversion rates.
- Working closely with the product team to understand user journeys and develop targeted customer segments.
- Managing daily operations of paid search, display, programmatic campaigns, and paid social media.
- Analyzing campaign performance and providing insights to optimize ad spend and improve ROI.
- Bachelor's degree in marketing, business, or equivalent.
- At least 3 years of experience in CRO tools, managing A/B tests, and launching ad campaigns in AdWords, Facebook, and LinkedIn.
- Demonstrated expertise in building and managing ad campaigns, agency management, and vendor relationships.
- Strong analytical skills and ability to turn complex data into actionable insights.
- Experience in managing budgets and campaigns across multiple digital channels to drive strong return on investment.
- Proven working experience in digital marketing, particularly within the industry.
- Excellent written and verbal communication skills.
The estimated salary range for this position is ₹1,200,000 - ₹1,800,000 per annum, depending on qualifications and experience.
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