Senior Marketing Consultant for Parenting App

6 days ago


India TinyPal Full time

At TinyPal, we are seeking an experienced Digital Marketing Strategist to lead our marketing efforts across digital platforms.

This role is pivotal in launching our product effectively and driving audience growth while optimizing customer acquisition costs.

We offer a competitive hourly compensation package based on your commitment.

The estimated annual salary for this position is around $100,000, considering the requirements and industry standards.

About the Role:

As a Senior Marketing Consultant, you will be responsible for developing and implementing a comprehensive marketing strategy with a focus on minimizing Customer Acquisition Cost (CAC).

You will craft a compelling launch strategy for TinyPal, targeting our core audience of parents, particularly working mothers.

Key responsibilities include driving creative and strategic direction for Instagram campaigns, overseeing LinkedIn strategies, and analyzing and optimizing campaigns based on performance metrics.

You will collaborate with our team to align marketing efforts with overall business objectives and define the brand story to ensure a consistent message across all channels.

Qualifications:

  • Prior experience in digital marketing, particularly in launching products or services in the parenting or education sector.
  • Strong understanding of social media marketing and expertise in managing high-impact campaigns.
  • Excellent analytical skills to evaluate the effectiveness of marketing strategies and adjust tactics accordingly.
  • Experience in scripting and creative content creation, with a knack for producing high-conversion promotional materials.

Why Join Us:

TinyPal is a team of parents and experts dedicated to improving the parenting journey for busy families. We empower parents to craft their child's unique identity through curated, practical insights delivered via our personalized goal-oriented app.

As a Senior Marketing Consultant, you will have the opportunity to influence our brand from anywhere and contribute to launching a revolutionary parenting app.



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