Digital Marketing Strategist for Education Sector

5 days ago


Mumbai, Maharashtra, India Lighthouse Learning Group Full time
Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team at Lighthouse Learning Group. As a key member of our marketing department, you will be responsible for developing and executing social media strategies that drive brand awareness, engagement, and lead generation.

About Us:

Lighthouse Learning is India's leading Early Childhood & K-12 Education company. Our portfolio includes popular brands like EuroKids Preschool, Kangaroo Kids Preschool, EuroSchool, Billabong High International, Centre Point Group of Schools (Nagpur), Heritage Xperiential Learning School, and more.

We empower over 1,700 pre-schools and 57 schools across the nation, employing a workforce of over 10,000 people and empowering 1300+ women entrepreneurs.

Key Responsibilities:
  • Develop and implement growth-driven social media strategies to increase brand reach and follower acquisition.
  • Create engaging content that resonates with our audience, including video scripts, B-rolls, and short-form videos.
  • Analyze performance metrics and adjust strategies to optimize results.
  • Cross-platform strategy development to align with our brand message.
  • Community management, ORM reports review, and proactive engagement.
Requirements:
  • 5-7+ years of experience in social media management or content marketing roles with a proven track record of scaling follower growth.
  • Strong understanding of viral content creation, audience insight analysis, and data-driven optimization.
  • Excellent communication and interpersonal skills, with expertise in writing compelling headlines and video scripts.
  • Proficiency in creating social media video content, using tools like Hootsuite, Buffer, and Meltwater.
Benefits:

Our competitive salary package includes an estimated $80,000 - $120,000 per year, based on experience and qualifications. Enjoy a dynamic work environment, opportunities for growth, and a chance to make a meaningful impact in the education sector.



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