Digital Media Strategist
7 days ago
**Job Title:** Senior Executive - Paid Media
**Location:** Borivali, Mumbai
We are seeking a highly skilled Senior Executive - Paid Media to join our team at PERFORMENA. This role involves managing and delivering top-notch paid digital media campaigns to our clients.
The ideal candidate will have 1.5-2.5 years of full-time relevant experience and a strong technical knowledge base. They will be responsible for assisting with the planning, reviewing, and optimization of Paid Search and Social campaigns.
This role offers extensive exposure to Google Ads and Social Media advertising across platforms like META, TikTok, Snapchat, LinkedIn, and Twitter. You will have the opportunity to work with top brands in industries such as Automotive, Banking, Hospitality, Real Estate, Fashion, and Electronics for the GCC markets (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and UAE).
**Responsibilities:
- Execute day-to-day paid search and paid social campaigns.
- Review and manage client data proactively to ensure optimal campaign performance.
- Track and report on campaign results, analyze data, and participate in weekly calls.
- Generate campaign reports, handle pacing, QA, and trafficking.
- Provide initial insights on campaign trends to executives and planners.
**Requirements:
- Must be a logical thinker, solution-oriented, and data-driven with strong analytical skills.
- Excellent communicator, both verbal and written.
- Experienced in successfully running performance/KPI-based campaigns (CPL, CPA, CPI).
- Able to work independently, demonstrating self-starter qualities, and capable of researching performance issues and formulating tangible solutions.
- Good understanding of various digital marketing functions such as paid advertising and social media marketing.
- Strong Microsoft Excel skills, including Pivot Tables, Forecasting, and Chart Building.
**Salary:** ₹800,000 - ₹1,200,000 per annum based on experience.
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